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In this issue
SAGE Masterclass on Building Great Agencies + Stump the Strategist + Darren Woolley's Top 50 Marketing Management Posts of 2014 + The Ultimate Guide to Digital Marketing in a Data - Driven World + much more


Newsletter November 2014

Welcome to the November edition of TrinityP3's e-news

What's new this month

Mumbrella's One Day Masterclass



Presented by The Source, in association with Mumbrella, SAGE (Secrets of Agency Excellence) will provide agencies with insights into what goes into creating a successful agency business. Hear from leading industry consultants, agency bosses including TrinityP3's very own Founder & Global CEO Darren Woolley and clients on the key issues affecting the industry and what your agency should be doing about it.


SAGE Masterclass on Building Great Agencies




When: Tuesday 25th November 2014, 8:30am – 5:00pm
Where: Amora Jamison St, Sydney
Cost: $545 plus GST

Book your ticket here

***Claim your 20% discount with the coupon code TRINITY2014 on the booking page***

For full program details click here



When: Tuesday 2nd December 2014, 8:30am – 5:00pm
Where: The Langham, 1 Southgate Ave, Southbank
Cost: $545 plus GST

Book your ticket here

***Claim your 20% discount with the coupon code TRINITY2014 on the booking page***

For full program details click here


Stump The Strategist 

Creating a marketing strategy that works is an endurance game and, to prove the point, Step Change Marketing is attempting to develop 100 marketing and business solutions in 24 hours.

100 questions. Answered in 24 hours straight. TrinityP3's very own Darren Woolley is teaming up with Step Change Marketing and Assistance Dogs to host the world' first 24 hour Stump the Strategist Marathon.

On Thursday 13th and Friday 14th November, Darren Woolley will be speaking alongside the Step Change Strategists, and some world-class guests, including Media Strategists, PromotionsExperts, Futurists and Creatives live on stage and on screens across the globe for 24 hours, answering any marketing and communications question thrown their way. 



When: Thursday 13th November at 1pm to Friday 14th November at 1pm
Where: Fishburners at 608 Harris St, Ultimo, Sydney

You can also watch or ask questions at any time over the 24 hours by clicking here.

To register, click here  

All donations will be going to help the amazing work of Assistance Dogs.   


The New TrinityP3 Marketing Management Book 

2014 Edition

Darren Woolley's Top 50 Marketing Management Posts of 2014

This year's Marketing Management Book of the Year – over 200 pages covering the most popular topics in the category, including Debra Giampoli, Global Director of Agency Relationships at Mondelez on the agency selection process, David Little, International Procurement Specialist on Marketing Procurement, Craig Hodges, Founder and CEO of King Content on Content Marketing Effectiveness and 'The Buyer' on decision making and procurement.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2014:

TrinityP3's Darren Woolley has developed an enviable track record of providing timely, relevant, thoughtful leadership for the marketing community. TrinityP3's guidance suggestions and pragmatic best practice tools transcend geographic boundaries and travel globally.

Tom Finneran, EVP, American Association of Advertising Agencies (4A's)

Darren is a bit of an industry guru and not just locally but on a global platform, on all things related to management of client/agency relationships.  Exuding helpful advice for advertisers and often sharing key insights on social media platforms, all of which demonstrates his very generous spirit and deep knowledge of the industry.

Debbie Morrison
, Director of Consultancy & Best Practice, ISBA – The Voice of British Advertisers

TrinityP3 is at the apex of thought-leadership amongst the global marketing community. Their blog is a must read for those who want to dispel marketing myths and received industry wisdom, and instead get a firm grip on the biggest business challenges facing the real practitioners.

Steve Lightfoot, Senior Manager – Global Marketing Procurement, World Federation of Advertisers (WFA)


Buy your copy today - click here


The Ultimate Guide to Digital Marketing in a Data -

Driven World 

TrinityP3 is proud to announce the launch of The Ultimate Guide to Digital Marketing in a Data-Driven World. This definitive guide has over 27,000 words featuring insights, tips, observations, tools, platforms, strategies and much more.

TrinityP3 Senior Consultant Anton Buchner is the author of the vast majority of this work with additional input from Founder & Global CEO Darren Woolley and Content Director Mike Morgan.

To download your free copy of the book, click here


Hot topics of the month

  1. Top down or bottom up budgeting - which approach is best?
  2. How many billable hours are there in a year?
  3. 12 essential tips for developing a content marketing strategy
  4. A step by step approach to calculating ad agency resource rates and head hour costs
  5. Of the three types of collaboration, which type do you need?


Most in Demand for this Month

In October here is how we, at TrinityP3, helped our clients achieve their goals:

Agency Negotiation for a major charity
Agency Benchmarking for a pharmaceutical giant
TVC Production Assessment for an FMCG company
Strategic Supplier Alignment Process for an educational institution
Agency Search and Selection for an automotive company 
Media Supplier Search and Selection for a financial firm
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.

In other news
Click here to view TrinityP3 testimonials

Business Events
Click here to view up coming business events

Are you working at an Agency?
Keep your Agency Register details up to date. Click here

For more news and
updates follow us on

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