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In this issue
Working with Procurement - AMI Awards for Marketing Excellence Gala Dinner - How to tell if your digital agency is buying fake followers - Hot Topics of the Month + MUCH MORE


Newsletter October 2014

Welcome to the October edition of TrinityP3's e-news

What's new this month

New Business Breakfast Series


Working with Procurement

Come and join a thought - provoking session on successfully working with procurement. This masterclass will feature three to four industry experts including TrinityP3's very own Managing Director, Darren Woolley tackling your questions and sharing valuable insights on working with procurement.

       Event details

         When: Wednesday 22nd Oct, 7:30am - 9:00am
         Where: Establishment Hotel, 252 George Street, Sydney NSW 2000
       Book your ticket today


Australian Marketing Institute (AMI) 


Awards for Marketing Excellence Gala Dinner 2014

Each year Australian Marketing Institute Awards for Marketing Excellence are presented to organisations who have achieved extraordinary success from innovative and effective marketing practices, keeping in mind their individual industries, diversity of marketing programs and budgets. 


        Event details
         When: Thursday 23rd Oct, 7:00pm  - 11:00pm
         Where: Sheraton on the Park, Sydney

       Book your ticket today


Top down or bottom up budgeting – which approach is best?
top- down- bottom- up -budgeting 
There are two basic approaches to developing a budget:

1. Top down – This is where you develop or set the total or top budget and then break it down into the component parts within that budget.

2. Bottom up – This is where you start with a list or plan or schedule of the things you want to do and then cost it up to get the total budget.

But which is the best way of developing a budget? Well it depends on a number of factors, but for advertising and marketing I want to share a few examples of the different approaches and then let you decide. To read moreclick here.


 How ttell if your digital agency is buying fake followers (or using other sneaky tricks)

Technology has made marketing very targeted and very measurable.

Now you know exactly how well your various digital campaigns are tracking with up to the minute reports on social media growth, website traffic and views of your ads/videos on YouTube.

Or do you?

In this post I am going to "out" a few of the more sneaky tricks your agency might be using and offer ways to test to see whether they are being straight with you or whether they prefer smoke and mirrors.

Faking Twitter followers

If you have been on Twitter for any length of time you would have had multiple offers of "1000s of Twitter followers" in exchange for a small sum – usually via Direct messages.

And if you know what you are doing you will have ignored these spam offers and you might have even blocked the user or reported them for spam. It has been proven over and over again that fake followers, robotic accounts, spam Twitter accounts bring no real benefit to any social media strategy. These followers do not interact. They do not become customers or clients. They do not help with reach or amplification of your message. They do not become advocates or collaborators.

So why is there a market for this deceptive practice? And how can you tell if your agency is faking your follower count? To read more click here.


Hot Topics of the Month:

1. Who in ad agencies gives clients the best value for money?

2. 5 top trends for call centres and the pricing model dilemma

3. Trading desks, demand side platforms and programmatic buying explained

4.  iQuit from the advertising industry of Singapore

5. 10 ways to bridge the marketing procurement gap


Most in Demand for this month

Last month at TrinityP3 we helped our clients achieve their goals in the following ways:

  • Media benchmarking for a major financial institution 
  • Media remuneration benchmarking for an airline giant
  • Consultancy during an RFP development for a telecommunications corporation
  • TVC Production assessment and management for a quick service restaurant
  • Strategic supplier alignment process for a global property and infrastructure company
  • Creative agency supplier selection for a home improvement corporation


If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.

In other news
Click here to view TrinityP3 testimonials

Business Events
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