You searched for "scope of work"

Using resource benchmarking to measure and improve marketing efficiency

December 11, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…by discipline to deliver the outputs The mix of resources across the disciplines The profitability of the account for the agency How to measure efficiency Using the scope of work…

The traps and pitfalls of developing an output-based agency fee model

April 14, 2021

agency remuneration / compensation, marketing procurement

…requirements for a specific scope of work or combinations of agency outputs based on these Scope MetricsTM. Using these formulas and the addition of specific variables to define the relationship,…

Clients and Agencies Need to Ditch the Pitch

November 18, 2019

agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement

…Media Village November 9, 2019 TrinityP3’s Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more here…

Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’

August 3, 2020

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…The Cartoon Bank. With permission Our Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more here…

TrinityP3 turns 15 with the top 15 marketing management posts of all time

January 14, 2015

agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing, strategic management

…services to determine agency compensation Posted on September 7, 2011 by Darren Woolley Scope of work or schedule of work is a core premise for setting and measuring retainers as…

Ten common problems with agency retainers

May 11, 2018

agency remuneration / compensation, interesting observations, marketing procurement, resource rate calculator

…better results. And we have worked with all of them. Our Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to…

Roster Performance Management

June 8, 2017

…as scope of work and remuneration benchmarking or providing a roster evaluation platform called Evalu8ing. Providing an annual or twice yearly Roster Performance Management service including performance, scope of work…

Why lower agency retainers lead to higher production costs

August 13, 2014

agency remuneration / compensation, marketing procurement, print production, television & electronic production

…team they can review the agency retainer and ensure that the retainer and the underlying agency resources, are reasonably linked to the scope of work the agency is delivering. Rather…

Who’s Guilty and Who’s Innocent in the Industry’s Transparency Wars?

August 28, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation

…to downsizings and job losses, and forced agencies to do more work with fewer, more junior people. Scope of Work documentation is another area that is fraught with transparency problems….

Managing Marketing Costs for 2020

June 1, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment

…One – Prioritise your scope of work. Self-evidently, not all marketing tasks are equal. Some deliver on immediate ROI, others on strategic or brand measures, others on internal stakeholder satisfaction….

The dangers of the “all you can eat” agency remuneration

September 17, 2007

agency remuneration / compensation

…an increased number of iterations of work and an increased number approval steps slowing down the speed to market. 2. With no fixed scope of work, the agency will be…

Agency Engagement & Alignment

August 9, 2011

…Alignment services include: Remuneration/Compensation Assessment Contract Review Engagement Agreement Process Optimisation Scope of Work Management Rate Card Development Dispute Resolutions Training Workshops Strategic Production Sourcing Environmental Policy Alignment 1. Remuneration…

Financial Services ecommerce website review – Case study

September 9, 2014

case studies

…2 stages out of an overall 5 stage project, as the client felt that costs were starting to exceed industry average. Creative Solution: Taking the ecommerce website scope of work…

Advertising agency fees: You only get what you pay for

December 9, 2015

agency remuneration / compensation, agency search & selection, marketing procurement, return on investment

…no return. However, it was not until the marketers had provided the scope of work to be tendered and we were able to benchmark it that we discovered the incumbent…

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Using resource benchmarking to measure and improve marketing efficiency

The traps and pitfalls of developing an output-based agency fee model

Clients and Agencies Need to Ditch the Pitch

Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’

Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Ten common problems with agency retainers

Roster Performance Management

Why lower agency retainers lead to higher production costs

Who’s Guilty and Who’s Innocent in the Industry’s Transparency Wars?

Managing Marketing Costs for 2020

The dangers of the “all you can eat” agency remuneration

Agency Engagement & Alignment

Financial Services ecommerce website review – Case study

Advertising agency fees: You only get what you pay for

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Managing Marketing: Uniting Brand Channels and Content

Why marketers will continue to use a pitch to select agencies