You searched for Agency & Supplier Search Selection

A simple way to check your advertising agency fees

April 16, 2014

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Are you are an advertiser, marketer, procurement professional or even an agency manager? One of…

10 ways to save money with your agencies (without shooting yourself in the foot)

July 3, 2017

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation

…could potentially increase agency output if they were remunerated fairly. Know your agency. Understanding your agency’s strengths and weaknesses can save you (and your agency) wasted time and money. By…

Managing Marketing: Account Service, Management And Leadership

June 4, 2021

agency solutions, interesting observations, podcasts

…a client’s business in that seat is like no other seat in an agency. It’s the only one I’d ever want in an agency. If I was ever to get…

Managing Marketing: The changing economics of the advertising agency business

July 29, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, strategic management

…agency-client performance, but also understands and respects the creative process. Michael: Well thank you for that Darren. Darren: Well 2004 I started searching and studying your company so it was…

When Account Management / Client relationships are too close

May 13, 2015

agency solutions, interesting observations, marketing process optimisation

…the agency lead is ‘caring too much’ – with the result that ultimately, not enough is being done either for the agency, or, surprisingly enough, for the client. The agency…

Who should really be paying for advertising agency pitches?

November 28, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The first point I have to make is “Why are you pitching any way?” But…

June 2015

June 16, 2015

…Assessment for retail client Evalu8ing surveys for international bank 48 hour Government tender assessment for a government department Creative Agency Pitch and Selection for automotive client Search & Selection assistance…

How to make best use of your media agency services – and why you should care

February 24, 2016

agency solutions, industry news & trends, interesting observations, media planning & buying, strategic management

…agency by the other – is not my focus today. Also not intended is some kind of pro-media agency rant. Any agency roster structure should be tailored to specific need….

How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

September 3, 2018

agency remuneration / compensation, agency search & selection, marketing procurement

…with all three. Results and Feedback: An exceptionally happy client whose relationship with the PR agency goes from strength to strength. TrinityP3’s comprehensive Search & Selection process provides extensive market…

How marketers are moving from agency relationships to a series of affairs

February 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. At the start of last year an agency in Amsterdam created a new phone app…

Managing Marketing: The expanding role of the media agency in marketing

September 23, 2016

agency search & selection, agency solutions, data & direct marketing, interesting observations, marketing procurement, media planning & buying, podcasts, return on investment, social media & digital marketing, strategic management

…car and buying an agency or really just a bunch of people that represent an agency, that’s an emotional buy for a client. It still is an emotional buy. No…

Why ‘no pitch’ is better than pitching for everyone involved

September 4, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Most agencies, and perhaps a few advertisers, would know TrinityP3 as a pitch consultancy. However,…

Why getting the commercial relationship right between advertisers and agencies is critical

January 27, 2020

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Don’t get me wrong, measuring and monitoring the client / agency relationship is important. It…

« Previous Page Next Page »

Search

A simple way to check your advertising agency fees

10 ways to save money with your agencies (without shooting yourself in the foot)

Managing Marketing: Account Service, Management And Leadership

Managing Marketing: The changing economics of the advertising agency business

When Account Management / Client relationships are too close

Who should really be paying for advertising agency pitches?

June 2015

How to make best use of your media agency services – and why you should care

How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

How marketers are moving from agency relationships to a series of affairs

Why ‘no pitch’ is better than pitching for everyone involved

Why getting the commercial relationship right between advertisers and agencies is critical

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: Why Procurement are the Marketing Good Guys

Why the hidden OUCH! Factor cost of advertising agency pitching is not financial

Is purpose really what the consumer is seeking?

Managing Marketing: Innovation in the Advertising and PR Business