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The dangers of pitching your agency on a regular basis

October 25, 2017

agency search & selection, interesting observations, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection, and relationship optimisation. Do you work for a company that routinely has you take your contracted agencies to…

Have the agency storytellers forgotten how to tell their own story?

November 20, 2019

agency search & selection, interesting observations

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Over the past two decades I have seen more than a thousand agency credentials presentations,…

5 ways agencies can bamboozle procurement about their compensation

June 27, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, resource rate calculator, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Recently we have had a succession of jobs where we have been engaged to assist…

What happens when the best agencies are no longer interested in pitching for your business?

November 15, 2017

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Recently we have read reports from the CEO of WPP, Sir Martin Sorell and even…

A simple way to check your advertising agency fees

April 16, 2014

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Are you are an advertiser, marketer, procurement professional or even an agency manager? One of…

10 ways to save money with your agencies (without shooting yourself in the foot)

July 3, 2017

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation

…could potentially increase agency output if they were remunerated fairly. Know your agency. Understanding your agency’s strengths and weaknesses can save you (and your agency) wasted time and money. By…

Managing Marketing: The changing economics of the advertising agency business

July 29, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, strategic management

…agency-client performance, but also understands and respects the creative process. Michael: Well thank you for that Darren. Darren: Well 2004 I started searching and studying your company so it was…

When Account Management / Client relationships are too close

May 13, 2015

agency solutions, interesting observations, marketing process optimisation

…the agency lead is ‘caring too much’ – with the result that ultimately, not enough is being done either for the agency, or, surprisingly enough, for the client. The agency…

Managing Marketing: Account Service, Management And Leadership

June 4, 2021

agency solutions, interesting observations, podcasts

…a client’s business in that seat is like no other seat in an agency. It’s the only one I’d ever want in an agency. If I was ever to get…

Who should really be paying for advertising agency pitches?

November 28, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The first point I have to make is “Why are you pitching any way?” But…

What must marketing provide for agencies to make sound business decisions on pitching?

April 12, 2022

agency search & selection

…33%. Which one would you choose? 5. What is the basis of the selection criteria for choosing a successful agency? Where the marketer is inviting the agency to participate in…

June 2015

June 16, 2015

…Assessment for retail client Evalu8ing surveys for international bank 48 hour Government tender assessment for a government department Creative Agency Pitch and Selection for automotive client Search & Selection assistance…

How to make best use of your media agency services – and why you should care

February 24, 2016

agency solutions, industry news & trends, interesting observations, media planning & buying, strategic management

…agency by the other – is not my focus today. Also not intended is some kind of pro-media agency rant. Any agency roster structure should be tailored to specific need….

How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

September 3, 2018

agency remuneration / compensation, agency search & selection, marketing procurement

…with all three. Results and Feedback: An exceptionally happy client whose relationship with the PR agency goes from strength to strength. TrinityP3’s comprehensive Search & Selection process provides extensive market…

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The dangers of pitching your agency on a regular basis

Have the agency storytellers forgotten how to tell their own story?

5 ways agencies can bamboozle procurement about their compensation

What happens when the best agencies are no longer interested in pitching for your business?

A simple way to check your advertising agency fees

10 ways to save money with your agencies (without shooting yourself in the foot)

Managing Marketing: The changing economics of the advertising agency business

When Account Management / Client relationships are too close

Managing Marketing: Account Service, Management And Leadership

Who should really be paying for advertising agency pitches?

What must marketing provide for agencies to make sound business decisions on pitching?

June 2015

How to make best use of your media agency services – and why you should care

How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

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