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Newsletter 29 April 2020

…the Scope MetricTM Units (SMU) model to measure agency productivity against advertiser scope of work for content agencies such as creative, digital and activation. Three years ago he became the…

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

…agency selections; ad hoc and growing scope of work deliverables; auctions of deliverables among selected agencies; creation of internal agency operations; use of management consulting firms; and ongoing programs of…

Performance & Value Based Agency Remuneration

…or performance-based agency remuneration model can be undertaken any number of ways, but we have found the ideal approaches include: Using historical Scope of Work data to create a unique…