You searched for "scope of work"

The advertising industry is stuck in the 1960s – thinking ‘small’

March 11, 2020

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…With the change in creative opportunities, comes an explosion of executions. According to Michael Farmer’s US analysis, for every 10 creatives amongst an agency roster, today’s typical Scope of Work…

What should my advertising agency cost be?

July 4, 2014

agency remuneration / compensation, agency solutions

…and complexity of the scope of work. This video explains how TrinityP3 is able to calculate your agency fees against your scope of work with a high degree of accuracy….

Newsletter 29 April 2020

May 7, 2020

…the Scope MetricTM Units (SMU) model to measure agency productivity against advertiser scope of work for content agencies such as creative, digital and activation. Three years ago he became the…

The four essential stages of the pitch process

March 18, 2009

agency search & selection

…methodologies for planning and managing the chemistry and capability process to ensure due diligence and governance. The remuneration Most good remuneration models are based on the scope of work to…

Who are the Winners and Losers in the Game of Advertising?

February 5, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…first published at Media Village TrinityP3’s Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more here…

衡量您的机构对营销的价值的挑战

March 12, 2018

代理薪酬/报酬, 市场营销采购, 投资回报, 有趣的观察, 营销流程优化

…better value. This is scope of work management and measurement, which we have discussed extensively. But it is the ability to capture and analyse the scope of work deliverables that…

Agency Performance management – Become an instant expert

February 23, 2018

agency remuneration / compensation, agency solutions, marketing process optimisation, strategic management

…value of your agency partners and suppliers. We often hear junior marketers say that they are swamped with the current scope of work that they are handling, and that they’re…

Why Holding Companies are at the Tipping Point and what can be done

February 25, 2019

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, strategic management

…their agencies accepted declining client-imposed fees for random and unplanned Scopes of Work. Holding companies will initiate new Scope of Work (SOW) management practices — long overdue — that their…

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

November 27, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…agency selections; ad hoc and growing scope of work deliverables; auctions of deliverables among selected agencies; creation of internal agency operations; use of management consulting firms; and ongoing programs of…

The transition from one agency to the next is becoming more complex

May 30, 2016

agency search & selection, agency solutions, marketing process optimisation, strategic management

…new agency or leave largely to the agency to manage themselves. But depending on the level of complexity of the roster and the agency scope of work the transition process…

How to Avoid The Biggest Client / Agency Relationship Killers

July 2, 2018

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement

…should actively seek an accurate and independent assessment of what their scope of work should cost in the current market before contemplating an agency change. Cost may be a sore…

Performance & Value Based Agency Remuneration

April 23, 2015

…or performance-based agency remuneration model can be undertaken any number of ways, but we have found the ideal approaches include: Using historical Scope of Work data to create a unique…

Search and selection to solve local issues for global advertisers – Case study

September 23, 2014

case studies

…that underpaid the local agency office retainer, which they were clearly making up by over estimating on the production. Reviewing the global agreement, the scope of work for the agency…

Why ‘no pitch’ is better than pitching for everyone involved

September 4, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…up paying less to get less? This means benchmarking the value the agency delivers and this is best done against the outputs of the scope of work. Finally you would…

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The advertising industry is stuck in the 1960s – thinking ‘small’

What should my advertising agency cost be?

Newsletter 29 April 2020

The four essential stages of the pitch process

Who are the Winners and Losers in the Game of Advertising?

衡量您的机构对营销的价值的挑战

Agency Performance management – Become an instant expert

Why Holding Companies are at the Tipping Point and what can be done

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

The transition from one agency to the next is becoming more complex

How to Avoid The Biggest Client / Agency Relationship Killers

Performance & Value Based Agency Remuneration

Search and selection to solve local issues for global advertisers – Case study

Why ‘no pitch’ is better than pitching for everyone involved

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Managing Marketing: Uniting Brand Channels and Content

Why marketers will continue to use a pitch to select agencies