You searched for Agency & Supplier Search Selection

Do you want a digital agency or a technology partner?

February 22, 2013

agency search & selection, agency solutions, data & direct marketing, marketing procurement, social media & digital marketing, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. On November 23 last year I spoke at the AIMIA V21 Digital Summit in Melbourne….

How to know if you need to pitch your agency

November 20, 2017

agency remuneration / compensation, agency search & selection, agency solutions

…the relationship is simply too tired, staid or demotivated to survive. 6. The turnover in your agency team is higher than that of the agency itself. If your agency team…

Top 5 client accounting demands that make agencies feel unvalued

December 12, 2012

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…process written into the contract that gives the agency protection and allows the client to meet their timeline. Or brief the agency earlier. 5. Procuring agency services in the same…

Managing Marketing: The How, What And Where Of In-House Agencies

March 26, 2021

agency solutions, industry news & trends, marketing process optimisation, marketing procurement, podcasts, return on investment

…run an in-house agency in one of Australia’s biggest businesses, Carlton & United Breweries. There are a number of businesses out here in Australia like Optus and Sportsbet and Commonwealth…

Managing Marketing: The challenges facing the advertising agency business model

April 21, 2017

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, return on investment

…a lifetime of experience as an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to…

How agency websites are failing in their new business efforts

August 28, 2015

agency search & selection, agency solutions, interesting observations

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We were recently engaged to assist a client undertake a search for agencies across a…

Have you thought through your Pitch approach and what’s needed to make a more informed decision?

June 14, 2021

agency search & selection, marketing procurement

…agency search/selection, or maybe they don’t appreciate the value that can be added by the right consultant expertise? However, if you are investing in data and Martech platforms to help…

November 2004/3

October 26, 2014

…a ballpark cost When the agency presents concepts to the brief, ask the agency to provide ballpark estimates for each concept. These ballpark figures are prepared by the agency producer…

5 myths about pitch management, agency remuneration and relationship management

October 24, 2016

agency search & selection, agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, interesting observations

…from amongst other things the TrinityP3 Agency Register. The Agency Register holds years of data collected from around 3,000 agency partners so we can wash this against a client’s brief…

This is not Cosmopolitan – Agency size isn’t everything in a pitch

June 5, 2015

agency search & selection, agency solutions, data & direct marketing, marketing procurement

…is one reason to employ a pitch consultant (click here to see more about our agency search & selection offering). DIY agency search and selection Let’s say that you’re literally…

Why it is so hard for the agency incumbent to win a pitch

September 11, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…often than not result in a change of agency. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

Newsletter- October 2013

October 9, 2014

…of TrinityP3. When considering selecting or evaluating a creative supplier, be it a media agency, digital agency, advertising agency or any one of a number of creative suppliers on your…

Newsletter 14 September 2016

September 15, 2016

…Supplier Search If you are wanting to run a pitch or an agency search and selection process, or a tender, RFP, RFT, RFI or RFX, then it is worthwhile considering…

Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

November 9, 2016

agency remuneration / compensation, interesting observations, marketing procurement

…$1,000,000 and Agency B a fee of $900,000 then on cost alone you would choose Agency B. But if Agency A is proposing 10 full time staff and Agency B…

Risk vs reward in value and performance based agency compensation

November 25, 2013

agency remuneration / compensation, agency solutions, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The current resource based model is low risk for both agencies and advertisers, which is…

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How to know if you need to pitch your agency

Top 5 client accounting demands that make agencies feel unvalued

Managing Marketing: The How, What And Where Of In-House Agencies

Managing Marketing: The challenges facing the advertising agency business model

How agency websites are failing in their new business efforts

Have you thought through your Pitch approach and what’s needed to make a more informed decision?

November 2004/3

5 myths about pitch management, agency remuneration and relationship management

This is not Cosmopolitan – Agency size isn’t everything in a pitch

Why it is so hard for the agency incumbent to win a pitch

Newsletter- October 2013

Newsletter 14 September 2016

Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

Risk vs reward in value and performance based agency compensation

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