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How marketers are moving from agency relationships to a series of affairs

February 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. At the start of last year an agency in Amsterdam created a new phone app…

Why ‘no pitch’ is better than pitching for everyone involved

September 4, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Most agencies, and perhaps a few advertisers, would know TrinityP3 as a pitch consultancy. However,…

Managing Marketing: The expanding role of the media agency in marketing

September 23, 2016

agency search & selection, agency solutions, data & direct marketing, interesting observations, marketing procurement, media planning & buying, podcasts, return on investment, social media & digital marketing, strategic management

…car and buying an agency or really just a bunch of people that represent an agency, that’s an emotional buy for a client. It still is an emotional buy. No…

How to know if you need to pitch your agency

November 20, 2017

agency remuneration / compensation, agency search & selection, agency solutions

…the relationship is simply too tired, staid or demotivated to survive. 6. The turnover in your agency team is higher than that of the agency itself. If your agency team…

Do you want a digital agency or a technology partner?

February 22, 2013

agency search & selection, agency solutions, data & direct marketing, marketing procurement, social media & digital marketing, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. On November 23 last year I spoke at the AIMIA V21 Digital Summit in Melbourne….

Why getting the commercial relationship right between advertisers and agencies is critical

January 27, 2020

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Don’t get me wrong, measuring and monitoring the client / agency relationship is important. It…

Top 5 client accounting demands that make agencies feel unvalued

December 12, 2012

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…process written into the contract that gives the agency protection and allows the client to meet their timeline. Or brief the agency earlier. 5. Procuring agency services in the same…

Managing Marketing: The challenges facing the advertising agency business model

April 21, 2017

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, return on investment

…a lifetime of experience as an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to…

Managing Marketing: The How, What And Where Of In-House Agencies

March 26, 2021

agency solutions, industry news & trends, marketing process optimisation, marketing procurement, podcasts, return on investment

…run an in-house agency in one of Australia’s biggest businesses, Carlton & United Breweries. There are a number of businesses out here in Australia like Optus and Sportsbet and Commonwealth…

How agency websites are failing in their new business efforts

August 28, 2015

agency search & selection, agency solutions, interesting observations

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We were recently engaged to assist a client undertake a search for agencies across a…

Have you thought through your Pitch approach and what’s needed to make a more informed decision?

June 14, 2021

agency search & selection, marketing procurement

…agency search/selection, or maybe they don’t appreciate the value that can be added by the right consultant expertise? However, if you are investing in data and Martech platforms to help…

November 2004/3

October 26, 2014

…a ballpark cost When the agency presents concepts to the brief, ask the agency to provide ballpark estimates for each concept. These ballpark figures are prepared by the agency producer…

5 myths about pitch management, agency remuneration and relationship management

October 24, 2016

agency search & selection, agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, interesting observations

…from amongst other things the TrinityP3 Agency Register. The Agency Register holds years of data collected from around 3,000 agency partners so we can wash this against a client’s brief…

This is not Cosmopolitan – Agency size isn’t everything in a pitch

June 5, 2015

agency search & selection, agency solutions, data & direct marketing, marketing procurement

…is one reason to employ a pitch consultant (click here to see more about our agency search & selection offering). DIY agency search and selection Let’s say that you’re literally…

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How marketers are moving from agency relationships to a series of affairs

Why ‘no pitch’ is better than pitching for everyone involved

How to know if you need to pitch your agency

Why getting the commercial relationship right between advertisers and agencies is critical

Top 5 client accounting demands that make agencies feel unvalued

Managing Marketing: The challenges facing the advertising agency business model

Managing Marketing: The How, What And Where Of In-House Agencies

How agency websites are failing in their new business efforts

Have you thought through your Pitch approach and what’s needed to make a more informed decision?

November 2004/3

5 myths about pitch management, agency remuneration and relationship management

This is not Cosmopolitan – Agency size isn’t everything in a pitch

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