You searched for Roster Performance Management

Agency Transition Management

April 23, 2015

(How to start a new agency relationship to deliver maximum performance) Adding a new agency or supplier to your roster? Or are you replacing an existing roster supplier with a…

Selecting the right agency roster structure to achieve strategic business alignment

January 13, 2012

agency search & selection, agency solutions, strategic management

…is the right supplier and how do we find and choose them?” to a conversation about “what is the right roster structure to deliver our strategic requirements?” TrinityP3 Agency Roster…

How to align your digital marketing to marketing

February 26, 2016

agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing

…And if you don’t know Buffer and you don’t know this point, they were very clear in publishing their employee salaries and management salaries. The whole purpose of the business…

What are the New Rules for Madison Avenue’s Makeover?

January 30, 2019

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, return on investment, strategic management

…What explains today’s unexciting performance? The Makeovers analyse, communicate and sell their findings to the client’s management organisation. This underperformance analysis defines the starting point for a performance turnaround. Defining…

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

August 14, 2017

case studies, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, strategic management

…Managed the reduction of the agency roster from 100 to 15, designed and introduced a clear working model for the new roster, and ensured that all agencies understood their roles,…

When is the right time to set an Engagement Agreement? – Three case studies

December 18, 2017

agency search & selection, agency solutions, case studies, interesting observations, marketing process optimisation, return on investment

…of the new agency, it increasingly impacts on the way the roster of agencies work together. Changes in either the agency of record (AoR) or the lead agency or any…

Media Minutes

May 25, 2021

…Minutes. Read more & watch video > How do you choose the right media KPIs? When it comes to measure media performance, what ae the best key performance indicators?…

Newsletter 25 January 2017

January 25, 2017

…large organisation with a silo structure? It could be impacting not just the effectiveness of your marketing, but also the performance of your agencies and the agency roster. While many…

Newsletter-August 2013

October 9, 2014

…Partner In this Issue » City Model – the innovative agency roster » Evalu8ing Improving relationships » 5 principles of pitch management » Events & Updates » Top TrinityP3 Posts…

How marketers use Evalu8ing to increase marketing performance – Four case studies

October 31, 2018

agency solutions, case studies, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…help marketers measure, manage and maximise engagement, alignment, collaboration and performance between the teams in their charge. While some marketers use Evalu8ing to manage their agency relationships and their performance,…

How to incentivise collaborative agency behaviour with performance based remuneration

April 13, 2016

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management

…or business The biggest mistake most marketers make is creating different performance metrics for each agency. It is impossible for agencies to align if they have different performance criteria. For…

Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs

December 15, 2021

agency remuneration / compensation, marketing procurement

…remuneration model is grounded can help. The two critical elements – value and performance, and the direct attribution of value or performance – have long been used as a stick…

The 30 essential marketing posts from 2015

December 23, 2015

agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing, television & electronic production

…the discussions on media transparency continue. Meanwhile marketers continued to juggle budgets, delivering performance, managing agency rosters and the integration of digital and data into the marketing process. Closer to…

If you think it’s expensive to hire a professional marketing management consultant to do the job, wait until you hire an amateur

January 16, 2017

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, return on investment, strategic management

…acted as an independent advisor to advertisers and marketers on the issues around agency selection, remuneration and performance and relationship management. This was not simply a thing I did while…

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Agency Transition Management

Selecting the right agency roster structure to achieve strategic business alignment

How to align your digital marketing to marketing

What are the New Rules for Madison Avenue’s Makeover?

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

When is the right time to set an Engagement Agreement? – Three case studies

Media Minutes

Newsletter 25 January 2017

Newsletter-August 2013

How marketers use Evalu8ing to increase marketing performance – Four case studies

How to incentivise collaborative agency behaviour with performance based remuneration

Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs

If you think it’s expensive to hire a professional marketing management consultant to do the job, wait until you hire an amateur

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