Newsletter 24th January 2018
Having trouble reading this newsletter? Click here to see it in your browser. In this issue Get your hands on the marketing management book of the year…
Having trouble reading this newsletter? Click here to see it in your browser. In this issue Get your hands on the marketing management book of the year…
…Japan Malaysia New Zealand Singapore South Korea Thailand Americas United State of America Canada Strategy & Creative Management CEO / MD Account Management Client Services Director Group Account Director Senior…
…achieve greater levels of utilisation and accountability. Management resource and structure Management of the services facility is also important. Many organisations will evolve from a few designers and as the…
…the supplier roster with their skill sets. Transformations require a lot of focus and ongoing project delivery, such as Martech selection/investment, better CRM/data management, marketing processes, marketing skills, etc. It’s…
…performance based remuneration Agency compensation is now more about performance than cost Why paying your agency for being nice to you is flawed How TrinityP3 helps measure the performance of…
…agency remuneration, relationship financial value and it forms an invaluable basis to measure the productivity and performance of the relationship. OPTIONS We use Scope of Work management to achieve a…
…are limited resources and limited time. High performance is maximising the potential of the resources at hand. To be able to manage the performance and optimise the output of the…
…and stick to rational discussion when conducting a decent agency review? Regular performance reviews Performance reviews are the culmination of a robust agency remuneration framework, identifying successes, failures and (importantly),…
…towards the year ahead. We put those questions to the TrinityP3 Marketing Management Consultants and here are their answers plus some advice for marketers for the year ahead. We would…
…requirements with as few suppliers as possible with bundling. Rather than simply leaving the requirements to the usual roster of agencies, it is worthwhile reviewing the roster against the requirements,…
…internal stakeholders within the organisation including marketing, procurement, management and others who critique the agency’s performance. You will also want to assess the cost of the agency. This is not…
…include: Insight generation Strategic planning Creative Ideation Design Development Project management Risk management Service & experience management Data management Social & community management Sponsorship negotiation Performance measurement It’s also important…
…the commercial performance of the relationship and not simply focus on the cost. While it considers the perception of the relationship performance, it goes deeper to identify the underlying commercial…
…alignment between internal mechanisms (such as tracking systems, data quality management and performance reporting) as well as external mechanisms (such as segmentation, targeting and content management). Which leads me to…
…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Tom Skotidas is the Founder and General Manager of Skotidas Consulting…