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Newsletter 24th January 2018

      Having trouble reading this newsletter? Click here to see it in your browser. In this issue Get your hands on the marketing management book of the year…

Benchmarks

…Japan Malaysia New Zealand Singapore South Korea Thailand Americas United State of America Canada Strategy & Creative Management CEO / MD Account Management Client Services Director Group Account Director Senior…

Scope of Work Management for Agencies

…agency remuneration, relationship financial value and it forms an invaluable basis to measure the productivity and performance of the relationship. OPTIONS We use Scope of Work management to achieve a…

2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants

…towards the year ahead. We put those questions to the TrinityP3 Marketing Management Consultants and here are their answers plus some advice for marketers for the year ahead. We would…

Digital marketing strategy: Don’t be Robinson Crusoe on your digital island

…include: Insight generation Strategic planning Creative Ideation Design Development Project management Risk management Service & experience management Data management Social & community management Sponsorship negotiation Performance measurement It’s also important…