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Newsletter 24th January 2018

February 5, 2018

Having trouble reading this newsletter? Click here to see it in your browser. In this issue Get your hands on the marketing management book of the year…

What does it mean, to really look at your marketing supplier roster?

July 26, 2021

agency search & selection, marketing process optimisation, marketing procurement

…the supplier roster with their skill sets. Transformations require a lot of focus and ongoing project delivery, such as Martech selection/investment, better CRM/data management, marketing processes, marketing skills, etc. It’s…

All in this together? Marketing Management in a Recession.

June 25, 2020

…performance based remuneration Agency compensation is now more about performance than cost Why paying your agency for being nice to you is flawed How TrinityP3 helps measure the performance of…

Scope of Work Management for Agencies

July 6, 2017

…agency remuneration, relationship financial value and it forms an invaluable basis to measure the productivity and performance of the relationship. OPTIONS We use Scope of Work management to achieve a…

Anatomy of an Agency Performance Review

April 1, 2015

agency solutions, marketing process optimisation, marketing procurement, return on investment

…and stick to rational discussion when conducting a decent agency review? Regular performance reviews Performance reviews are the culmination of a robust agency remuneration framework, identifying successes, failures and (importantly),…

Is Evalu8ing the right relationship measurement tool for me?

August 17, 2012

Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management

…are limited resources and limited time. High performance is maximising the potential of the resources at hand. To be able to manage the performance and optimise the output of the…

2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants

December 20, 2017

agency remuneration / compensation, data & direct marketing, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing

…towards the year ahead. We put those questions to the TrinityP3 Marketing Management Consultants and here are their answers plus some advice for marketers for the year ahead. We would…

7 New Year’s disciplines for Marketers managing Agencies

January 8, 2014

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management

…requirements with as few suppliers as possible with bundling. Rather than simply leaving the requirements to the usual roster of agencies, it is worthwhile reviewing the roster against the requirements,…

Why ‘no pitch’ is better than pitching for everyone involved

September 4, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…internal stakeholders within the organisation including marketing, procurement, management and others who critique the agency’s performance. You will also want to assess the cost of the agency. This is not…

Why getting the commercial relationship right between advertisers and agencies is critical

January 27, 2020

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…the commercial performance of the relationship and not simply focus on the cost. While it considers the perception of the relationship performance, it goes deeper to identify the underlying commercial…

Using a strategic tool for better client agency relationships – Case study

March 9, 2015

case studies, Evalu8ing - Relationship Performance Monitoring

…action points. The Outcomes: Evalu8ing highlighted some key areas for immediate attention and some for longer-term management. Specifically in Round 1: Project Management was an area of weakness causing distress…

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Newsletter 24th January 2018

What does it mean, to really look at your marketing supplier roster?

All in this together? Marketing Management in a Recession.

Scope of Work Management for Agencies

Anatomy of an Agency Performance Review

Is Evalu8ing the right relationship measurement tool for me?

7 New Year’s disciplines for Marketers managing Agencies

Why ‘no pitch’ is better than pitching for everyone involved

Why getting the commercial relationship right between advertisers and agencies is critical

Using a strategic tool for better client agency relationships – Case study

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