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Why agency CEOs are giving away their profits

June 17, 2015

agency remuneration / compensation, agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I remember very clearly the look on the marketer’s face when we…

Why 20% of the agency retainer you are paying is lost to you

November 17, 2021

agency remuneration / compensation, marketing procurement

…an output-based pricing model for agency fees. TrinityP3’s Agency Remuneration Agency Remuneration and Negotiation service ensures that the way in which you pay your agency is optimal. Read more here…

Why lower agency retainers lead to higher production costs

August 13, 2014

agency remuneration / compensation, marketing procurement, print production, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It is common to have creative agency, and increasingly digital agency fees, broken into two…

7 essential considerations when moving from agency retainer to project fees

March 21, 2016

agency remuneration / compensation, industry news & trends, marketing procurement, resource rate calculator

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There is a distinct market trend occurring in the way marketers and advertisers are compensating…

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

April 13, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Okay, perhaps not yours Marc, but when you recently stated that you would like three…

Search and selection to solve local issues for global advertisers – Case study

September 23, 2014

case studies

…increase this on projects the globally aligned agency failed to deliver. Timeline: The search and selection process took 12 weeks and the agency was appointed as a digital agency, so…

Why everyone loses a creative pitch. Even clients.

December 4, 2019

agency search & selection, agency solutions, marketing procurement

…their shared creativity and work on that redesign project together. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more…

The impact of economies of scale on scope of work cost

March 22, 2017

agency remuneration / compensation, marketing process optimisation, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the second in a series of articles on agency scope of work management….

What does Google Hummingbird mean for Marketers?

November 1, 2013

data & direct marketing, industry news & trends, interesting observations, social media & digital marketing

…portion of this full search query. The encouragement of conversational search is happening for a couple of reasons. The first is the future of “Voice Search“. Although this has been…

Services and Solutions

April 15, 2021

…Alignment (How to restructure your agency mix to produce a high performing team) Agency & Supplier Search &/or Selection (How to look for and select the right agency or marketing…

Newsletter 23rd August 2017

August 23, 2017

…agency? Or a new specialist agency? Looking to go to market to replace an existing agency or add a new agency to your business? Or is it simply that the…

Managing Marketing: Specialist Versus Size and Scale When It Comes To Agencies

April 5, 2019

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, media planning & buying, podcasts

…discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together…

Agency compensation is now more about performance than cost

August 16, 2013

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. At the ANA Advertising Financial Management Conference this year in Phoenix, Arizona, Dave Beals presented…

Top down or bottom up budgeting – which approach is best? 2018 guide

February 21, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There are two basic approaches to developing a budget: Top down – This…

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Why agency CEOs are giving away their profits

Why 20% of the agency retainer you are paying is lost to you

Why lower agency retainers lead to higher production costs

7 essential considerations when moving from agency retainer to project fees

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

Search and selection to solve local issues for global advertisers – Case study

Why everyone loses a creative pitch. Even clients.

The impact of economies of scale on scope of work cost

Services and Solutions

Newsletter 23rd August 2017

Managing Marketing: Specialist Versus Size and Scale When It Comes To Agencies

Agency compensation is now more about performance than cost

Top down or bottom up budgeting – which approach is best? 2018 guide

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