…as a consultant is to match the advertisers needs to the agencies that provide the right fit. But you may think that the right fit is the best agency. The…
…agencies and their holding company groups to report improved profitability to their shareholders. The industry is under pressure Trapped in the middle of these industry trends are people like you…
…the viewer to view an extended commercial beyond the end of the break and into program time. Taking this a step further, viewers may be able to ‘step into’ another…
…Stitcher and Tune In. Listen in to the Managing Marketing podcast here . Find yourself a Marketing Mentor Want to start the New Year with a marketing mentor? Or to…
…Welcome to the 18th October edition of TrinityP3’s e-news Technology is revolutionising marketing and marketing practice. Digital technology is core to the marketing process today. Automated marketing, data management platforms,…
…them to show you how they’ve done it and then speak to the clients that they’ve done it for. Because they’ll quickly tell you whether it works or not. And…
…towards the year ahead. We put those questions to the TrinityP3 Marketing Management Consultants and here are their answers plus some advice for marketers for the year ahead. We would…
…the set ‘award rates’? The parties who have the most to gain are the talent agents who represent the actors. After all they get paid a percentage of the actors…
…to pitch on a regular basis. Every two or three years the same advertiser goes to market to test their agency against the market, and in the process, they disrupt…
…is that they forget one of the most important pieces of the puzzle, which is actually the ROI. They forget about the conversion piece so they know how to get…
…Tom: That’s correct and if you speak to most CEOs they’ll tell you that they speak to the sales leaders ten times before they speak to the marketing leaders. That’s…
…shipped by train from the factory to the launch site. The railroad line from the factory happens to run through a tunnel in the mountains. The SRBs had to fit…
…have seen their multiples drop to 2.0x-2.2x the relatively weak salaries of their people. Agency prices continue to head south due to management inattention. Defending and enhancing the price of…
…the SRBs had to be shipped by train from the factory to the launch site. The railroad line from the factory happens to run through a tunnel in the mountains….
…the disruption to the process during the hand-over period, with internal resources required to manage the orientation and induction of the new agency into the client marketing process. knowledge loss…