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Newsletter 8 February 2017

    Having trouble reading this newsletter? Click here to see it in your browser. In this issue Media Agency Relationship Management Bridging the Great Divides that Limit Marketing Performance

Marketing management predictions for 2017 by the TrinityP3 consultants

…measure and promote performance but to simply reduce costs. And this will lead to the inevitable failure. Darren Woolley – Marketing Management CEO’s and boards will start to ask for…

Media Transparency, Value & Performance Assessment

…of their paid media needs. We review advertiser, agency and supplier processes, contractual arrangements, remuneration, performance metrics and more to identify where media value and performance is being lost. Is…

Technology Performance Optimisation

…Independently reviewing and assessing your implementation plan to ensure optimal start up performance Providing an evaluation and assessment of your current technology process performance identifying optimisation opportunities Diagnosing and addressing…

Managing Marketing: The rapid evolution of marketing procurement?

…marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Brett Colbert, Chief Procurement Officer at MDC Partners discusses with Darren the exciting state of marketing procurement in…