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The top 30 marketing management posts of 2014

the marketer and their perception of the agency. Obviously, many took the lesson he gave. 24. Why procurement might take over marketing one day by The Buyer The Buyer made…

Newsletter 22 March 2017

to place their fee at risk based on performance. The agency sees this process as a risk where the reward is too small to compensate them for that risk. It…

August 2006

…all this bull about agency billings? Many people in the media use media billings to indicate the size of the account or the size of the agency. But these media…

February 2006/2

…Does this really equate to the actual cost of the TV production? What drives TV production costs? The first driver is the concept itself. There is always a minimum production…

February 2006/2

the budget? Does this really equate to the actual cost of the TV production? What drives TV production costs? The first driver is the concept itself. There is always a…

December 2015

…amongst the marketing, procurement and agency industry. Covering a wide range of hot marketing topics from digital marketing to agency management, procurement, production and everything in between. All the contributors…

Newsletter 8th November 2017

…click here.   What is the right digital and technology to deliver marketing performance? Technology is revolutionising marketing and marketing practice. Digital technology is core to the marketing process today….

Digital and Data

…marketers make sense of the new digital ecosystem by: Aligning digital activity to your marketing strategy and KPIs Aligning digital team structures to your marketing department Assessing the value and…

September 2005

…want to buy a minidisk player and accessories if someone can show me how to use it.” He was told, “I don’t know how it’s used, but they’re supposed to

Newsletter 27 May 2020

…on this topic, but we wanted to know how people are finding the experience. This third and final survey and the results focused on how the industry is adapting to

TrinityP3 Newsletter 13 April 2016

…articles from the TrinityP3 blog in the past month: Agile marketing: The promise and the reality 7 essential considerations when moving from agency retainer to project fees Managing Marketing –…

Welcome to Marketing Mentors

How long does the mentoring program take? What is the time commitment? How do you select the right mentor? How does the MentorCloud work? Can you be a mentor and…