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Management Consultants
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Management Consultants
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Management Consultants
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What Kind of CMO Leadership Do Advertisers Need Today?

…they’ve hired and fired agencies at a rapid rate, benchmarked agency costs, cut agency fees, experimented with different mixes ofworking vs non-working costs,” created in-house agencies, grown their digital…

The Marketing Management Book of the Year is here – 2018 Edition

…measure the cost of switching advertising agencies 32 Bringing outsourced services in-house requires strategic management 33 Why working/non-working ratios no longer work for advertising 34 Has ‘digital/social’ become the dollar…