You searched for "scope of work"

Why Squeezing More From Your Agency Can Be A Really Bad Idea

June 18, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment

…– without breaking the bank. Our Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more here…

Why are you wasting your money on pitch consultancy?

April 22, 2015

agency search & selection, agency solutions, marketing procurement

…the pitch process; defining the client’s scope of work and issuing an RFP to the competing agencies; benchmarking the responses for multiples (rate, overhead and profit), resource levels, resource mix…

Why being a bad client can cost you dearly

May 6, 2019

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement

This post is by Stephan Argent, President of Marketing and Agency Search advisory Listenmore, and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3. A…

Choose the Right Agency Fee Model

August 28, 2018

…Not tied to a pre-agreed ‘scope of work’). 2. Retained Resource Plan (Bottom-up Methodology – Tied to an agreed ‘scope of work’ with clearly defined deliverables). 3. Hybrid Agreements –…

Newsletter- September 2013

October 9, 2014

…for a roster of agencies for a global Alcoholic Beverages client Benchmarked the level, mix and cost of agency resources against a scope of work for a Telecommuncations client If…

Newsletter 17 August 2016

August 17, 2016

…wreck that is the media rebate and transparency crisis Why Media Planning and Buying is like the ancient game of Go Why adjusting an agency scope of work requires careful…

What price the lack of planning?

August 11, 2006

agency remuneration / compensation

…remuneration, the agency needs to understand the scope of work for the coming year to they can estimate the level of resources required. However, some marketers are unable to provide…

A better way for advertisers’ to to select agencies

June 2, 2010

agency search & selection

…4. Undertaking chemistry meetings to ensure compatibility and shared values 5. Providing short listed agencies with a strategic brief 6. Discussing remuneration based on scope of work 7. Participating in…

How Value Based Compensation can support Zero Based Budgeting

May 13, 2016

agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment

…agency fee. While many have rejected the VBC approach in the past because of the challenges in setting the value to a price and specifically defining a scope of work,…

How to survive first contact with the agency marketplace – the composite pitch

July 8, 2019

agency search & selection, marketing procurement, strategic management

…the scope of work, or how campaign development processes are understood by marketer and agencies – any of these can have much more bearing on the success of a roster…

Top 10 tips for a successful pitch process

June 1, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…and fundamentals underway for you, you are able to focus completely on the pitch so that you can deliver your best response to the brief and the Scope of Work….

What does financial and rate benchmarking mean at TrinityP3?

June 27, 2022

agency remuneration / compensation, marketing procurement

…complete a Scope of Work or set of outputs & deliverables, and assume they all suggest the same. Let’s say Agency A’s rates are 10% under the benchmark. Agency B’s…

Newsletter 22 June 2022

July 31, 2022

…agency? Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters Things to consider when selecting a new advertising agency How to make brands behave…

The importance of financial analysis in determining marketing priorities

February 1, 2017

agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement, media planning & buying, return on investment, strategic management

…level of resourcing for the scope of work delivered. The issue here is due to perspective and framing. Often agencies will be responding to either the casual feedback of the…

Is the problem with agency fee benchmarking simply a matter of statistics?

September 10, 2018

agency remuneration / compensation, marketing procurement, resource rate calculator

…a top down approach. While we are increasingly benchmarking and negotiating bottom up agency fees based on scope of work and output based value models, it is important to get…

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Why Squeezing More From Your Agency Can Be A Really Bad Idea

Why are you wasting your money on pitch consultancy?

Why being a bad client can cost you dearly

Choose the Right Agency Fee Model

Newsletter- September 2013

Newsletter 17 August 2016

What price the lack of planning?

A better way for advertisers’ to to select agencies

How Value Based Compensation can support Zero Based Budgeting

How to survive first contact with the agency marketplace – the composite pitch

Top 10 tips for a successful pitch process

What does financial and rate benchmarking mean at TrinityP3?

Newsletter 22 June 2022

The importance of financial analysis in determining marketing priorities

Is the problem with agency fee benchmarking simply a matter of statistics?

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Managing Marketing: Uniting Brand Channels and Content

Why marketers will continue to use a pitch to select agencies