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Choose the Right Agency Fee Model

…Not tied to a pre-agreed ‘scope of work’). 2. Retained Resource Plan (Bottom-up Methodology – Tied to an agreed ‘scope of work’ with clearly defined deliverables). 3. Hybrid Agreements –…

Newsletter- September 2013

…for a roster of agencies for a global Alcoholic Beverages client Benchmarked the level, mix and cost of agency resources against a scope of work for a Telecommuncations client If…

Newsletter 17 August 2016

…wreck that is the media rebate and transparency crisis Why Media Planning and Buying is like the ancient game of Go Why adjusting an agency scope of work requires careful…

Newsletter 22 June 2022

…agency? Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters Things to consider when selecting a new advertising agency How to make brands behave…