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Newsletter 11 January 2017

…it, then read on. Too often we find that marketers end up with too many agencies simply because they are required to deliver too much. Spreading the marketing budget too…

March 2007/2

…much of the discussion is about the emergence of the digital platform and the many channel options this has provided, traditional media channels are embracing technology to expand the options…

Newsletter 13th June 2018

…List plays in ensuring women have equal opportunity to share their thoughts and insights in the important discussions on the issues facing the media and marketing industry today. Read and…

Newsletter 18th October 2017

…Transparency Wars? Managing Marketing: Reviewing the ANA Advertising Financial Management Conference in San Diego How TrinityP3 is helping marketers restructure their marketing for the future – three case studies The

June 2006/3

…checking systems to ensure that the files sent to the publisher are set to the correct specifications. If files are outside the publishers specifications they are usually rejected and sent…

March 2006

…in the right places is key. The more specific a target audience becomes then the smaller the total number of people who will fall into that target. Exacerbating this is…

March 2005

…undermine their competition. DO set firm timelines and explain the process to the selected agencies at the start of the process. Even if the process is extensive and protracted, the

June 2007/2

to generate ideas. In many cases advertisers require the agency to assign the rights to these ideas to the advertiser as part of the pitch process. If you were not…

February 2016

To register, click here ProcureCon Marketing ProcureCon Marketing is designed for heads of marketing procurement eager to grow their role and influence within the overall business. As the only conference…

Newsletter 14 September 2016

…of what causes the most common pitch problems and how to avoid these. Click here to read more. Why is it so hard to find the perfect agency in a…

October 2005

…want them to stick to it. Tell them all of the objectives you want the commercial to achieve. Tell them all of the ways you are going to use it,…

October 2005

them to stick to it. Tell them all of the objectives you want the commercial to achieve. Tell them all of the ways you are going to use it, where,…