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TrinityP3’s new guide to television advertising production governance

December 12, 2014

agency solutions, marketing process optimisation, marketing procurement, television & electronic production

…for and assessing? Performance Rights These are rights separate to intellectual property (IP) and are related to the rights associated with the creative performance of actors, musicians, singers etc. Are…

Newsletter 18th October 2017

September 14, 2017

…customer relationship management platforms, demand side platforms, programmatic buying, content management systems, digital asset management and so much more. Plus there are new innovations and more technology options every day….

Why it is so important to have an agency scope of work

April 5, 2017

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, resource rate calculator, return on investment

…marketing organisations that measure performance. The importance of agency scope of work management Managing the scope of work for your agency is important because: It provides a fact based and…

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3

February 28, 2018

agency remuneration / compensation, agency solutions, industry news & trends

…responsible for hiring and making numbers with the finance work. Agency top management must measure, review, and manage account head performance just like General Electric Corporation or any other big…

Newsletter 25 November 2020

January 18, 2021

…Strategy & Performance matrix Increase your agencies’ performance by investing in better collaboration and performance-oriented renumeration Especially in times of crisis, make sure that your brand values remain lived and…

Simplify the complexity of all your marketing activity

July 1, 2019

marketing process optimisation

…to performance measurement, optimisation and iteration. The observations can then be compared to evolving sector practice, or wider industry practice to draw comparison points. Allowing performance strengths and weaknesses to…

November 2015

November 11, 2015

…As marketing and advertising are business activities that create value for the company, it seems that a remuneration model that rewards performance and incentivises higher performance makes sense. But many…

Managing Marketing: The need for the commercial management of marketing

November 11, 2016

interesting observations, marketing process optimisation, marketing procurement, podcasts, return on investment, strategic management

…Darren on his role as a commercial manager within marketing and the importance of applying commercial management disciplines to the marketing function as a way of proving performance and value….

How much time do you waste in meetings per week?

July 26, 2017

industry news & trends, marketing process optimisation

…identify this point. Management: Once management meetings are required, the focus turns to team resources and operation, information sharing, problem solving, and decision making to deliver on your agreed objectives….

Newsletter 20th December 2017

December 19, 2017

…e-news Give the Marketing Management Book of the Year – 2017 Into its 5th year, the Top 50 Marketing Management Posts of the Year is now available. More than 360…

Why are you wasting your money on pitch consultancy?

April 22, 2015

agency search & selection, agency solutions, marketing procurement

…to know about creative for example. Tier One – Full management 190 hours with us will cover the full management of the process. So, in other words: agreeing the brief;…

Do you want Account Management or Account Service from your ad agency?

September 18, 2010

marketing process optimisation

…what is the difference? Well with one you are wanting / delivering service and the other requiring / providing management. Well dictionary.com defines: Management: –noun 1. the act or manner…

10 ways Marketing and Procurement can work together for better results

March 17, 2014

Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, strategic management

This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories,…

The Marketing Management Book of the Year

November 4, 2014

The Marketing Management Book of the Year TrinityP3’s Top 50 Marketing Management Posts Of 2014 IN STOCK Order yours today – AUD 14.95 + P&H 5.00 (Australia & NZ) 15.00…

Managing Marketing: Data, AI And Agile Business Practices

October 11, 2019

customer relationship management, data & direct marketing, industry news & trends, podcasts, return on investment, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Christian Bartens is possibly best known as the Founder and CEO…

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TrinityP3’s new guide to television advertising production governance

Newsletter 18th October 2017

Why it is so important to have an agency scope of work

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3

Newsletter 25 November 2020

Simplify the complexity of all your marketing activity

November 2015

Managing Marketing: The need for the commercial management of marketing

How much time do you waste in meetings per week?

Newsletter 20th December 2017

Why are you wasting your money on pitch consultancy?

Do you want Account Management or Account Service from your ad agency?

10 ways Marketing and Procurement can work together for better results

The Marketing Management Book of the Year

Managing Marketing: Data, AI And Agile Business Practices

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