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Newsletter 16 March 2022

April 27, 2022

…write better briefs? What are the biggest issues facing the media industry? Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters Things to consider…

You could save your agency money by firing them

March 18, 2010

agency remuneration / compensation

…you agency off financially is to fire them. *Assuming that a similar scope of work was required. The TrinityP3 Remuneration Assessment is a comprehensive review of the current remuneration for…

Newsletter 8 Jun 2022

July 31, 2022

…to make brands behave more ethically? Start with the 4Ps Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters Things to consider when selecting…

Services and Solutions

April 15, 2021

…supplier) Supplier & Agency Contract Reviews (How to review your agency contracts to reduce risk and boost performance) Scope of Work Management (How to manage your scope of work to…

July 2007/2

October 23, 2014

…From open tenders to establishing scope of work requirements, pick up the latest Top 10 ways to avoid the pitfalls of pitching. Copies of this latest Top 10 were mailed…

Why getting the commercial relationship right between advertisers and agencies is critical

January 27, 2020

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…increases in the scope of work outputs and contractual arrangements that are unsustainable. Who is at fault? Rather than focusing on fault, we work to address the commercial arrangements to…

Financial Services – creative agency search and selection – Case study

September 18, 2014

case studies

…from a client supplied Scope of Work, upon which TrinityP3 would conduct a complete Benchmarking Analysis and recommendation for financial discussions with each agency. Following the Strategy Workshop all agencies…

November 2004/3

October 26, 2014

…Costs – July 2004Edition 24 – TV Formats – May 2004Edition 23 – TV Production Workshops – March 2004Edition 22 – Scope of work – February 2004Edition 21 – TV…

Is your agency deploying the Client +2 strategy?

March 10, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…expectation against the delivered scope of work. In conversations with the client and agency on this, it became obvious that the weekly WIP meeting was often indicative of the Client+2…

White Papers

November 28, 2016

…Our Approach to Media Value and Performance. Identifying creative value for global advertisers Managing agency scope of work to improve efficiencies and performance How will marketing evolve in a carbon-constrained…

Five things marketers can do to avoid going insane

May 22, 2009

marketing process optimisation

…detailed scope of work, which is essential to all successful agency remuneration. Does it really matter how many people the agency employs or is it more important the quality and…

Practical advice for multiple agency roster management

February 10, 2014

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement, strategic management

…agencies on the roster eroding their position. While the traditional scope of work is usually specified in the contract, this is often mistaken as being enough. But these are usually…

Remuneration Benchmarking & Modelling – Case study

March 20, 2010

case studies

…the rationalization of the agency roster as there was no apparent benefit having the work spread across two agencies. Process: TP3 benchmarked to client “Scope of Work” for the following…

Media Agency Remuneration Assessment

June 8, 2017

…remuneration solutions including: Independently benchmark and assess your current or proposed media agency remuneration model against your Scope of Work and your media objectives. Independently assess and review your current…

Tricky procurement RFP questions and how to side-step them

October 4, 2021

agency search & selection

…should be a deal-breaker for any agency and procurement teams should know better than to ask. Meaningful pricing is virtually impossible without a scope of work and pricing should reflect…

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Newsletter 16 March 2022

You could save your agency money by firing them

Newsletter 8 Jun 2022

Services and Solutions

July 2007/2

Why getting the commercial relationship right between advertisers and agencies is critical

Financial Services – creative agency search and selection – Case study

November 2004/3

Is your agency deploying the Client +2 strategy?

White Papers

Five things marketers can do to avoid going insane

Practical advice for multiple agency roster management

Remuneration Benchmarking & Modelling – Case study

Media Agency Remuneration Assessment

Tricky procurement RFP questions and how to side-step them

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Managing Marketing: Uniting Brand Channels and Content

Why marketers will continue to use a pitch to select agencies