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Can management consultants teach ‘value’ to the advertising agencies?

November 1, 2017

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It is interesting to see how the advertising industry has reacted to the recent acquisition…

Is your agency deploying the Client +2 strategy?

March 10, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I was prompted to write this following answering a question on the phone app Quora….

Why a scope of work is essential for managing agency value

October 24, 2018

agency remuneration / compensation, agency solutions

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the next in a series of one-minute videos that address one of the…

How to optimise your agency roster and increase your budget value

March 6, 2017

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The industry is talking about agency rosters, with companies like McDonald’s, consolidating their roster with…

Three reasons you should never publicise the agencies participating in a pitch

October 30, 2019

agency search & selection, marketing procurement

…because the search and selection process is not about finding the ‘best’ agency, it is about finding the ‘best fit’ agency. After all if it was the best agency then…

According to this industry consultant, 84% of clients are wasting everyone’s time pitching

November 3, 2021

agency search & selection, marketing procurement

…“84% of clients have picked a winner before the agency pitch begins”. The opinion piece by Will Burns refers to a blog post by John Heenan, Agency Growth Consultant, published…

Managing Marketing: The Trials Of The Pitch Consultant

July 24, 2020

agency remuneration / compensation, agency search & selection, marketing procurement, podcasts

…facts or reputation of the agency but this is a real opportunity to start to build trust. We know from the academic research or the behavioural economic research that the…

Advertising agency fees: You only get what you pay for

December 9, 2015

agency remuneration / compensation, agency search & selection, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The saying goes, “You get what you pay for”. But recently we have noticed that…

Why you need to review your agency contracts today

October 26, 2015

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Contracts are not the most exciting of documents. But when you consider they set the…

10 reasons you may need to re-evaluate your agency relationship

August 8, 2012

agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management

…particular agency relationship. So whether you’re contemplating a full agency review or thinking about a formal agency evaluation, here are ten warning signs that your agency relationship isn’t as strong…

How many advertising ideas do you need to find the right idea?

November 18, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. You have briefed the agency on the new campaign. The brief is in to the…

Agency remuneration and third party costs in marketing procurement

July 1, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. In the last post on the recent CIPSA Category Management Week held in Sydney, we…

10 questions to consider when you are searching for a new agency

October 8, 2014

agency search & selection, agency solutions, marketing procurement

…for your own needs. So when searching for a new agency, it’s strange that most marketers (and corresponding search processes) tend to focus on agencies’ past performance, rather than their…

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Can management consultants teach ‘value’ to the advertising agencies?

Is your agency deploying the Client +2 strategy?

Why a scope of work is essential for managing agency value

How to optimise your agency roster and increase your budget value

Three reasons you should never publicise the agencies participating in a pitch

According to this industry consultant, 84% of clients are wasting everyone’s time pitching

Managing Marketing: The Trials Of The Pitch Consultant

Advertising agency fees: You only get what you pay for

Why you need to review your agency contracts today

10 reasons you may need to re-evaluate your agency relationship

How many advertising ideas do you need to find the right idea?

Agency remuneration and third party costs in marketing procurement

10 questions to consider when you are searching for a new agency

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