The 20 essential marketing posts from 2016
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Wow, what a year 2016 has been. It will potentially go down in history as…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Wow, what a year 2016 has been. It will potentially go down in history as…
…advertisers resenting the agency for this behaviour. The non-proactive complaint Let’s start with the complaint. The agency is NOT proactive. Superficially, it sounds as if the agency is simply doing…
…Media Suppliers can register for new business opportunities here Read more on Media Agency Search &/or Selection here Hear more on Media Agency Search & Selection from a TrinityP3 expert….
…structures Media buying benchmarking Agency search and selection and Pitch management Television, digital and print assessments and management Agency relationship management Marketing process optimisation Agency contract reviews and negotiations Occasionally…
…own agency search, you know they can be disruptive, costly and confusing exercises. Agency searches need to be well planned, carefully coordinated, and skillfully structured to deliver the best possible…
…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. Yet another agency account director was complaining that…
…running the agency (overhead) and further marked up by another factor to provide the agency with a profit margin, divided by the number of hours the employee is expected to…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I was prompted to write this following answering a question on the phone app Quora….
…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Ed Howley is the Creative partner at Melbourne’s full-service creative agency,…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the next in a series of one-minute videos that address one of the…
…and how valuable they are as visitor sources: This makes it very clear that organic search is the dominant channel. Google organic search accounts for 67.8% so Bing, Yahoo and…
…And by putting their searches in context and by putting logical progressions and what people are looking for, the search engine algorithm can predict as much as possible how they…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The industry is talking about agency rosters, with companies like McDonald’s, consolidating their roster with…
…because the search and selection process is not about finding the ‘best’ agency, it is about finding the ‘best fit’ agency. After all if it was the best agency then…
…“84% of clients have picked a winner before the agency pitch begins”. The opinion piece by Will Burns refers to a blog post by John Heenan, Agency Growth Consultant, published…