You searched for Agency & Supplier Search Selection

‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?

October 12, 2020

agency search & selection, agency solutions, marketing process optimisation

…advertisers resenting the agency for this behaviour. The non-proactive complaint Let’s start with the complaint. The agency is NOT proactive. Superficially, it sounds as if the agency is simply doing…

Media Agency Search &/or Selection

April 23, 2015

…Media Suppliers can register for new business opportunities here Read more on Media Agency Search &/or Selection here Hear more on Media Agency Search & Selection from a TrinityP3 expert….

The ultimate guide to APAC marketing management consultants

May 6, 2013

agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production

…structures Media buying benchmarking Agency search and selection and Pitch management Television, digital and print assessments and management Agency relationship management Marketing process optimisation Agency contract reviews and negotiations Occasionally…

Why a well managed Agency search is more critical than ever

March 27, 2015

agency search & selection, agency solutions, marketing procurement

…own agency search, you know they can be disruptive, costly and confusing exercises. Agency searches need to be well planned, carefully coordinated, and skillfully structured to deliver the best possible…

What can save agencies from a reduced share of their client’s production spend?

January 18, 2022

agency remuneration / compensation, marketing procurement, television & electronic production

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. Yet another agency account director was complaining that…

The top 5 agency accounting practices that irritate clients

November 16, 2012

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation

…running the agency (overhead) and further marked up by another factor to provide the agency with a profit margin, divided by the number of hours the employee is expected to…

Is your agency deploying the Client +2 strategy?

March 10, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I was prompted to write this following answering a question on the phone app Quora….

Managing Marketing: Why The Pandemic Was The Best Thing To Happen

May 27, 2022

agency solutions, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Ed Howley is the Creative partner at Melbourne’s full-service creative agency,…

Why a scope of work is essential for managing agency value

October 24, 2018

agency remuneration / compensation, agency solutions

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the next in a series of one-minute videos that address one of the…

How to optimise your agency roster and increase your budget value

March 6, 2017

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The industry is talking about agency rosters, with companies like McDonald’s, consolidating their roster with…

Three reasons you should never publicise the agencies participating in a pitch

October 30, 2019

agency search & selection, marketing procurement

…because the search and selection process is not about finding the ‘best’ agency, it is about finding the ‘best fit’ agency. After all if it was the best agency then…

According to this industry consultant, 84% of clients are wasting everyone’s time pitching

November 3, 2021

agency search & selection, marketing procurement

…“84% of clients have picked a winner before the agency pitch begins”. The opinion piece by Will Burns refers to a blog post by John Heenan, Agency Growth Consultant, published…

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‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?

Media Agency Search &/or Selection

Why a well managed Agency search is more critical than ever

What can save agencies from a reduced share of their client’s production spend?

The top 5 agency accounting practices that irritate clients

Is your agency deploying the Client +2 strategy?

Managing Marketing: Why The Pandemic Was The Best Thing To Happen

Why a scope of work is essential for managing agency value

How to optimise your agency roster and increase your budget value

Three reasons you should never publicise the agencies participating in a pitch

According to this industry consultant, 84% of clients are wasting everyone’s time pitching

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