You searched for Roster Performance Management

The 4 most common dead ends, watch outs and cautions when assessing data driven marketing

October 17, 2016

customer relationship management, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management

…digital resources identify current management and performance measurement reports benchmark service level and support agreements and the list goes on Whilst some people are shouting that content is king, big…

Why TrinityP3’s corporate purpose is more than just brand

September 15, 2021

strategic management

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. There is much discussion in the marketing world…

What type of marketing management consulting do you need?

December 23, 2013

interesting observations, marketing procurement, strategic management

…Technology is driving this change, which is not just impacting media choice, but marketing strategy, agency and supplier types and roster structures, compensation, performance measures and in fact all aspects…

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

May 8, 2012

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation

…budget management Supplier and roster selection and management Continuous learning and improvement Interesting findings from the research were: The more mature, therefore the more the organisation had moved from Balanced…

The best producer model for TV advertising production

July 5, 2013

agency remuneration / compensation, agency solutions, marketing procurement, return on investment, television & electronic production

…most agencies. While the financial performance of the television production department is monitored by the agency CFO, the internal customer is the creative department and not account management. This includes…

Managing Marketing: Public Relations and its role in marketing

August 3, 2018

agency solutions, interesting observations, podcasts, strategic management

…that use a wide breadth of services from what you’re alluding to; from reputation management, issues management, I might write all their marketing collateral, I might be looking after their…

What you need to consider when searching for the perfect agency

March 25, 2019

agency remuneration / compensation, agency search & selection, agency solutions

…the credentials of their rostered agencies. At the outset of a pitch we can review the current roster to ensure modelling can highlight efficient roster management and make recommendations based…

Digital and Data

August 22, 2015

…most potent partner: Agency Search Agency Search and Selection 5. Assessing your digital agency roster “Why do you have all the current digital agencies on your roster?” This is a…

Putting Marketing First in strategic marketing management

October 4, 2011

agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, media planning & buying, print production, social media & digital marketing, television & electronic production

…roster 4. Digital marketing management – how is digital, social, search, online, mobile etc integrated and managed across the roster to ensure maximum efficiency, effectiveness and minimal risk But of…

Have marketers forgotten the Golden Rule for agency performance?

November 4, 2013

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment

…influence they have is the Golden Rule. By structuring your supplier roster, clearly defining roles, responsibilities and expectations of those suppliers and then rewarding (or penalising) performance, marketers have significant…

What are we to make of the holding companies in 2017?

February 15, 2017

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations, return on investment

…holding company performance needs. Holding companies are now a mixed metaphor — decentralized financial holdings that squeeze out improved profit performance from their stretched branded agencies and operational super-agencies that…

Prioritising business and marketing opportunities – three leading case studies

June 24, 2019

case studies, interesting observations, marketing process optimisation, return on investment

…marketing organisations where the demand on marketing appears to be excessive for the resources, only to discover that the core issue is not the volume but the lack of management…

September 2015

September 9, 2015

…Quality Management & Benchmarking Podcast: Intuition versus data and fact-based decision making Webinar: October 21: Aligning your digital marketing to marketing Newsletter September 2015 Welcome to the September edition of…

When should a CEO throw their CMO under the technology steamroller?

August 5, 2015

interesting observations, marketing process optimisation, strategic management

…performance bonuses linked to the financial performance of the organisation. But the real measure of the commitment of marketing to the financial performance of the company, is to have the…

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Why TrinityP3’s corporate purpose is more than just brand

What type of marketing management consulting do you need?

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

The best producer model for TV advertising production

Managing Marketing: Public Relations and its role in marketing

What you need to consider when searching for the perfect agency

Digital and Data

Have marketers forgotten the Golden Rule for agency performance?

What are we to make of the holding companies in 2017?

Prioritising business and marketing opportunities – three leading case studies

September 2015

When should a CEO throw their CMO under the technology steamroller?

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