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Managing Marketing: The Trials Of The Pitch Consultant

July 24, 2020

agency remuneration / compensation, agency search & selection, marketing procurement, podcasts

…facts or reputation of the agency but this is a real opportunity to start to build trust. We know from the academic research or the behavioural economic research that the…

Why you need to review your agency contracts today

October 26, 2015

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Contracts are not the most exciting of documents. But when you consider they set the…

Advertising agency fees: You only get what you pay for

December 9, 2015

agency remuneration / compensation, agency search & selection, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The saying goes, “You get what you pay for”. But recently we have noticed that…

Newsletter 2 March 2022

March 10, 2022

…brand Roster-wide remuneration benchmarking for a telecommunications marketer Media agency commercial assessment for an FMCG marketer Global media agency performance assessment for a household goods brand Media agency commercial assessment…

How many advertising ideas do you need to find the right idea?

November 18, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. You have briefed the agency on the new campaign. The brief is in to the…

Agency remuneration and third party costs in marketing procurement

July 1, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. In the last post on the recent CIPSA Category Management Week held in Sydney, we…

10 reasons you may need to re-evaluate your agency relationship

August 8, 2012

agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management

…particular agency relationship. So whether you’re contemplating a full agency review or thinking about a formal agency evaluation, here are ten warning signs that your agency relationship isn’t as strong…

10 questions to consider when you are searching for a new agency

October 8, 2014

agency search & selection, agency solutions, marketing procurement

…for your own needs. So when searching for a new agency, it’s strange that most marketers (and corresponding search processes) tend to focus on agencies’ past performance, rather than their…

3 things stopping traditional creative agencies being creative

December 19, 2012

agency solutions, interesting observations, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When we started 12 years ago the typical agency roster was a creative agency and…

How Value Based Compensation can support Zero Based Budgeting

May 13, 2016

agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We are increasingly enjoying discussions with a range of advertisers and marketers on the implementation…

What happens when cost is more important than marketing value?

May 13, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. At the recent WFA Global Marketing Week in Brussels I was interviewed on the impact…

When an agency transforms from a vendor into a partner

September 22, 2021

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. Yet again, an excited agency announces winning a…

Managing Marketing: The Impact of Extended Payment Terms On Agencies

January 28, 2022

agency remuneration / compensation, marketing procurement, podcasts

…businesses. This idea is that an agency, principals of an independent agency are sitting there for the first hour every morning, trying to work out how they’re going to meet…

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Managing Marketing: The Trials Of The Pitch Consultant

Why you need to review your agency contracts today

Advertising agency fees: You only get what you pay for

Newsletter 2 March 2022

How many advertising ideas do you need to find the right idea?

Agency remuneration and third party costs in marketing procurement

10 reasons you may need to re-evaluate your agency relationship

10 questions to consider when you are searching for a new agency

3 things stopping traditional creative agencies being creative

How Value Based Compensation can support Zero Based Budgeting

What happens when cost is more important than marketing value?

When an agency transforms from a vendor into a partner

Managing Marketing: The Impact of Extended Payment Terms On Agencies

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