You searched for Agency & Supplier Search Selection

How Value Based Compensation can support Zero Based Budgeting

May 13, 2016

agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We are increasingly enjoying discussions with a range of advertisers and marketers on the implementation…

3 things stopping traditional creative agencies being creative

December 19, 2012

agency solutions, interesting observations, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When we started 12 years ago the typical agency roster was a creative agency and…

What happens when cost is more important than marketing value?

May 13, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. At the recent WFA Global Marketing Week in Brussels I was interviewed on the impact…

When an agency transforms from a vendor into a partner

September 22, 2021

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. Yet again, an excited agency announces winning a…

Five ways clients can get better relationships and work from their agencies

June 7, 2021

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation

…that time in the APAC region, working both the client-side and agency side. Having spent the first half of my career in the advertising agency arena, you’d hope that using…

Managing Marketing: Being a Creative in Network, Indie and In-house Agencies

March 5, 2021

agency solutions, interesting observations, podcasts

…worked for a while at an agency called Thompson White, which was quite a well-known agency back then. Darren: Tony White- Stanley: Yeah. And then Tony White’s son, Ant, of…

The best producer model for TV advertising production

July 5, 2013

agency remuneration / compensation, agency solutions, marketing procurement, return on investment, television & electronic production

…agency or the agency network The marketer employs a production resource internally to manage their productions The marketer engages a production management company externally Agency production management outsourced A number…

Newsletter- September 2013

October 9, 2014

…Have a question about agency search and selection, agency engagement and alignment, or agency benchmarking and monitoring? Just ask us, we’re always happy to help. Efficient process for agency selection…

The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012

November 19, 2012

agency solutions, interesting observations, marketing procurement, strategic management

…30 other agency search and selection consultants from around the world. During the week we met with agency holding companies, agency networks, media agencies, independent agencies, branded content companies and…

October 2015

November 11, 2015

…and Modelling Advice for a health insurance firm Media Agency Full Service Search & Selection for a food provider Roster Rationalisation and Implementation Process for banking organisation If you…

The problem with setting agency fees is most are making it up

February 17, 2020

agency remuneration / compensation, marketing procurement

…a sustainable agency fee model or just the cheapest. The cost of agency resources There is certainly plenty of information and misinformation on agency rates, fees and salaries. Much of…

When a full-time agency resource is not a full-time resource

November 10, 2021

agency remuneration / compensation, marketing procurement

…the overwork and burnout of agency staff. TrinityP3’s Agency Remuneration Agency Remuneration and Negotiation service ensures that the way in which you pay your agency is optimal. Read more here…

Newsletter 4th October 2017

September 14, 2017

…your agency’s performance with accurate agency benchmarks A simple way to check your advertising agency fees How do your agency rates stack up and why? Newsletter 4th October 2017 Welcome…

Managing Marketing: Marketing Analytics

May 7, 2021

data & direct marketing, media planning & buying, podcasts, return on investment

…interested in your move from the big agency that you were in or being part of a big agency to what is a completely sort of independent player. So, it’s…

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How Value Based Compensation can support Zero Based Budgeting

3 things stopping traditional creative agencies being creative

What happens when cost is more important than marketing value?

When an agency transforms from a vendor into a partner

Five ways clients can get better relationships and work from their agencies

Managing Marketing: Being a Creative in Network, Indie and In-house Agencies

The best producer model for TV advertising production

Newsletter- September 2013

The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012

October 2015

The problem with setting agency fees is most are making it up

When a full-time agency resource is not a full-time resource

Newsletter 4th October 2017

Managing Marketing: Marketing Analytics

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