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Newsletter 28 June 2017

…revolutionising marketing and marketing practice. Digital technology is core to the marketing process today. Automated marketing, data management platforms, customer relationship management platforms, demand side platforms, programmatic buying, content management…

February 2006

…may mean that you may be overlooked at times. There are three things to consider: 1. What are the other clients at the agency? 2. How demanding are these other…

February 2006

…may mean that you may be overlooked at times. There are three things to consider: 1. What are the other clients at the agency? 2. How demanding are these other…

What are the biggest challenges facing marketing today?

agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production

…millions of dollars back into the marketing budget in the process. The restructuring process is often driven by a desire to align the marketing to the business objective and the…

Newsletter 4th October 2017

…to allow advertisers, procurement and agencies to be able to benchmark their rates against the industry. The purpose is to provide a robust assessment against which agency rates can be…

Newsletter 22nd August 2018

…your marketing structure support your marketing strategy anymore? Managing Marketing: Achieving transparency in the murky digital media supply chain Environmentally Sustainable Marketing – Become an instant expert Is the structure…

Newsletter 17 May 2017

  Having trouble reading this newsletter? Click here to see it in your browser. In this issue Top 10 ways to make the most of your marketing technology budget Top…

April 2015

…the agency on the “real work” that needs to be done for the brand, and have the agency start the work. To continue reading click here More then 2000 agencies…

Newsletter 6th September 2017

…“increased shareholder value” became the advertiser’s mantra. Marketing declined in importance, from an investment to achieve brand growth to a cost to be optimised. Benchmarking consultants jumped on the bandwagon….

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