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Managing Marketing: Innovation And Effectiveness In Marketing

February 14, 2020

data & direct marketing, interesting observations, media planning & buying, podcasts, strategic management

…it is bordering on a crisis because we have these conflicting impulses. We’ve got conflicting impulses around performance and understanding the performance of marketing whether that’s in the short or…

When should a CEO throw their CMO under the technology steamroller?

August 5, 2015

interesting observations, marketing process optimisation, strategic management

…performance bonuses linked to the financial performance of the organisation. But the real measure of the commitment of marketing to the financial performance of the company, is to have the…

Managing Marketing: Innovation in the Food Delivery Industry

July 16, 2021

industry news & trends, podcasts, return on investment, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Simon Cheng is Chief Marketing Officer of Menulog. He talks about…

Newsletter 14 October 2020

October 15, 2020

…reading more about how Evalu8ing your marketing organisation can help you optimise collaboration and performance, you can check out Vanilla Ice’s performance here . Why clients use Evalu8ing to improve…

Is it time marketers rethink agency competitive conflicts of interest?

February 7, 2018

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…relevant today as marketers are engaging a wider range of marketing suppliers including agencies, suppliers, vendors, tech companies and of course management consultants. This fragmentation of the agency roster means…

Newsletter 9 October 2019

October 23, 2019

…these in-house operations are often not performance managed effectively to ensure that the investment is justified. But how should you measure the performance of your in-house agency? Find out more…

Webinars

August 9, 2016

…Industry for tomorrow Unlocking performance post lockdown – UK Unlocking performance post lockdown – Europe Unlocking performance post lockdown – APAC Growing Your Independent Agencies in Challenging Times – and…

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3

May 10, 2012

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing

…auditing in driving performance. Rather than focusing on simply measuring past performance, all media audit users found the bigger benefit was in the lessons and process improvement to be applied…

Things to consider when selecting a new advertising agency

February 13, 2012

agency remuneration / compensation, agency search & selection, agency solutions

…the advertiser’s needs and expectations. In some cases, advertisers also enjoy a Performance Based Remuneration (PBR) of Value Based Compensation (VBC) aspect that rewards or penalises the agency on performance….

Managing Marketing: Why Procurement are the Marketing Good Guys

November 26, 2021

green marketing & sustainability, marketing procurement, podcasts

…the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Matt Perfect is a procurement guy. But more than this, he is advocating for diverse suppliers, building…

Global or local? Network or Independent? Choosing an advertising agency relationship

September 30, 2020

agency search & selection, marketing procurement

…production, media, sponsorships, and more. Management focuses on existing clients – with new business being handled centrally by a global new business team, this can mean that individual agency management…

Ad Agencies: Prisoners of a Creative Past

August 7, 2017

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation

…assumption is that loose management is good for creativity and tight management will kill it. “Bain & McKinsey stuff would kill our creative capability,” said Roberts. “I believe in hiring…

Managing Marketing: How Marketers Can Get More From Their Agencies

May 21, 2021

marketing process optimisation, podcasts

…have to be able to sell it in. You have to actually help tell the story to management as to why it’s taking so long, and management has to trust…

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Managing Marketing: Innovation And Effectiveness In Marketing

When should a CEO throw their CMO under the technology steamroller?

Managing Marketing: Innovation in the Food Delivery Industry

Newsletter 14 October 2020

Is it time marketers rethink agency competitive conflicts of interest?

Newsletter 9 October 2019

Webinars

Things to consider when selecting a new advertising agency

Managing Marketing: Why Procurement are the Marketing Good Guys

Global or local? Network or Independent? Choosing an advertising agency relationship

Ad Agencies: Prisoners of a Creative Past

Managing Marketing: How Marketers Can Get More From Their Agencies

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