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Sweathead: How money works in agencies

January 8, 2021

agency remuneration / compensation, agency search & selection, marketing procurement, podcasts

…Mark Pollard: Peace. What is the right agency fee model for you? Be it for a media agency, creative agency, a digital agency or more. The TrinityP3 Agency Fee Decision…

Managing Marketing: The good, the bad and the ugly of media agency pitches

February 8, 2019

agency search & selection, interesting observations, podcasts

…if we can’t put that automotive into media agency A we’ve got media agency B or C, or as the joke went we’ve got media agency M or media agency…

Measuring the 4Cs in selecting agencies and managing agency relationships

October 14, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When considering selecting or evaluating a creative supplier, be it a media agency, digital agency,…

Five ways to use the Scope Metric Model to more effectively manage agency fees

November 11, 2019

agency remuneration / compensation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Since the mid 1990s Michael Farmer has been developing and using the Scope MetricTM Units…

When is the right time to set an Engagement Agreement? – Three case studies

December 18, 2017

agency search & selection, agency solutions, case studies, interesting observations, marketing process optimisation, return on investment

…a range of new products, the marketers wanted to ensure they had the most suitable agency fit for the task. TrinityP3 ran an agency search and selection and process to…

Changing agencies is changing more than just a supplier

January 8, 2016

agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…the new lead agency and the media agency that was aligned to the incumbent agency. Following the appointment of the lead brand agency, the marketers found that the incumbent, responsible…

Ten common problems with agency retainers

May 11, 2018

agency remuneration / compensation, interesting observations, marketing procurement, resource rate calculator

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Reading the trade media on the trend towards agency project fees, you would think that…

Does paying the salaries of agency staff make you the employer?

June 23, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. An interesting conundrum arose recently, when a marketer was approached by the CEO of their…

The transition from one agency to the next is becoming more complex

May 30, 2016

agency search & selection, agency solutions, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Reading the marketing and advertising trade media you would think that the tender or pitch…

Managing Marketing – Are your agencies agents or independent contractors?

September 9, 2015

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement

…all care, no responsibility. Now they’ll have their own contract with the agency no doubt and most agency contracts, in fact every agency contract I’ve looked at will have the…

Cost benchmarking and value benchmarking your agency, which one gives the best results?

May 3, 2017

agency remuneration / compensation, industry news & trends, marketing procurement, resource rate calculator

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. In response to the question of “What is a cynic?” Oscar Wilde wrote “A man…

Marketing is complicated enough but your agency search shouldn’t be

June 17, 2019

agency search & selection, agency solutions, interesting observations, marketing procurement

…For A Marketing Communications Agency Partner. After all, marketing is complicated enough – your agency search doesn’t have to be. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge,…

What tier is your advertising agency? What tier advertising agency do you need?

August 24, 2020

agency search & selection, marketing process optimisation, marketing procurement

…one agency in Adelaide is not the same as a tier-one agency in New York City. Tiers can also be transient. An agency wins multiple awards for just one campaign…

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Sweathead: How money works in agencies

Managing Marketing: The good, the bad and the ugly of media agency pitches

Measuring the 4Cs in selecting agencies and managing agency relationships

Five ways to use the Scope Metric Model to more effectively manage agency fees

When is the right time to set an Engagement Agreement? – Three case studies

Changing agencies is changing more than just a supplier

Ten common problems with agency retainers

Does paying the salaries of agency staff make you the employer?

The transition from one agency to the next is becoming more complex

Managing Marketing – Are your agencies agents or independent contractors?

Cost benchmarking and value benchmarking your agency, which one gives the best results?

Marketing is complicated enough but your agency search shouldn’t be

What tier is your advertising agency? What tier advertising agency do you need?

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