…Mark Pollard: Peace. What is the right agency fee model for you? Be it for a media agency, creative agency, a digital agency or more. The TrinityP3 Agency Fee Decision…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When considering selecting or evaluating a creative supplier, be it a media agency, digital agency,…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Since the mid 1990s Michael Farmer has been developing and using the Scope MetricTM Units…
…a range of new products, the marketers wanted to ensure they had the most suitable agency fit for the task. TrinityP3 ran an agency search and selection and process to…
…the new lead agency and the media agency that was aligned to the incumbent agency. Following the appointment of the lead brand agency, the marketers found that the incumbent, responsible…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Reading the trade media on the trend towards agency project fees, you would think that…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. An interesting conundrum arose recently, when a marketer was approached by the CEO of their…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Reading the marketing and advertising trade media you would think that the tender or pitch…
…all care, no responsibility. Now they’ll have their own contract with the agency no doubt and most agency contracts, in fact every agency contract I’ve looked at will have the…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The article this week about the anonymous disquiet in some sectors of the media industry…
…at TrinityP3 talks about the agency search and selection process. Annalie Killian is the Director of Human Networks at Sparks & Honey discusses the role of creativity. Andrew…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. In response to the question of “What is a cynic?” Oscar Wilde wrote “A man…
…For A Marketing Communications Agency Partner. After all, marketing is complicated enough – your agency search doesn’t have to be. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge,…
…CEO of Versa voice agency or is it Versa digital agency? Kath: Versa digital agency. We do everything. Darren: So before we go I’ve got a question for you. With…