…service. Plus we can help monitor and manage the on-going performance to ensure you benefit from the performance improvement. Read more here. 2. Agency Transition Management (How to start a…
…that there is a trend here as marketers add in agencies to the roster and then react to the size and complexity of the roster and then start to consolidate…
…benchmark core performance outputs and assess relationships to deliver performance improvement from your agency teams and help you manage your total roster to maximise performance. Read more here. Wanting…
…and benchmarking your Scope of Work? Reviewing your agency remuneration for performance & value? Or providing you with complete roster performance management? Read more on these here. Improving media transparency,…
…of performance and talk about incentive. And what that means is, it’s about rewarding improved agency performance and sharing improved advertiser performance. It’s about aligning goals and getting this congruence…
…and run tenders to fill these buckets with suitable agencies. The second is to split the roster and have the existing roster agencies (and sometimes other non-roster agencies) then tender…
…maximise the level of collaboration, engagement and performance form your roster of agencies and your internal marketing stakeholders. With regular application our clients have reported significant improvement in roster performance….
…management to creative is a sign that the relationship is overly complex and therefore highly demanding of the agency from an administrative and management perspective. What we found was there…
…Marketing Procurement, Aflac presenting her approach to Agency Relationship Management. Terri was very clear that the scorecard process where the marketing team scores the agency performance was condescending and counterproductive…
…22. Nathan Hodges and Darren Discuss the Complex Issue of Ever Expanding Agency Rosters Nathan Hodges was the General Manager of TrinityP3 Marketing Management Consultants and has since become the…
…evaluation is a light one-way evaluation, where only the Marketer evaluates the performance of the Agency. The Agency is evaluated on four General Capabilities: Account Management, People, Cooperation and Results…
…many KPIs are optimal to drive agency performance Performance based remuneration requires the setting of performance metrics. But how many metrics or key performance indicators should be set for the…
…you want to directly impact agency performance, then having metrics directly related to that performance makes sense. The question is “Does that agency performance improvement justify the payment of the…
…agencies should I have on my roster?” The next questions is usually “What is the best way to structure and manage them?” Getting your agency roster right will improve the…
…address performance issues in order to: Engage roster agencies in a more collaborative way of working Improve roster agency performance by defining consistent and shared expectations across the roster Diagnose…