You searched for "scope of work"

Are Advertisers “Bad Hombres” for Their Ad Agencies?

June 12, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…what they want to do. If they’ve decided to cut fees, they’ll cut fees. They’ll benchmark with irrelevant benchmarks. They’ll ignore Scope of Work arguments. One of our largest clients…

10 essential principles of agency remuneration

July 22, 2013

agency remuneration / compensation, agency solutions, strategic management

…the services you’ve contracted, taking into account your scope of work and allowing the agency to make a fair and reasonable profit for the work they do. 3. Straightforward Any…

February 2004/2

October 26, 2014

…TV & Print Costs – July 2004Edition 24 – TV Formats – May 2004Edition 23 – TV Production Workshops – March 2004Edition 22 – Scope of work – February 2004Edition…

Leo Burnett Pay Up to the US Government for Alleged Over Billing

January 7, 2009

agency remuneration / compensation, public sector

…remuneration reflects the level of resources required to deliver the scope of work agreed – often if the remuneration is too lean it forces the agency to generate revenue in…

Defining best practice in agency search and selection

September 26, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to defining…

When money talks in a pitch, why does everyone else shut up?

March 25, 2015

agency remuneration / compensation, agency search & selection, marketing procurement

…in chemistry, capability, strategic direction and creative outlook between each of the brand teams and their potential new agencies. Scope of work, rates, resource levels and mix, agency multiples and…

March 2004

October 26, 2014

…March 2004Edition 22 – Scope of work – February 2004Edition 21 – TV production update – February 2004Edition 20 – Maximising Returns – January 2004Edition 19 – The cost of…

Newsletter 10 April 2019

April 10, 2019

…a much needed makeover for the advertising industry using his ScopeMetricTM approach to scope of work management. You can read all about it here. Get the advice of a TrinityP3…

Newsletter 27 April 2022

April 27, 2022

…a large financial services marketer Assessing an online marketer’s scope of work and requirements and advising on options for changing the balance between agency and in-house delivery Benchmarking global agency…

Agencies & Suppliers

August 9, 2011

…We can help you. Benchmark and manage your client Scope of Work Transform your remuneration to reflect performance & value Ensure your agency rates are market competitive Relationships High-performance, high-value…

10 ways to save money with your agencies (without shooting yourself in the foot)

July 3, 2017

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation

…and aligning it to a current scope of work will help define or redefine a meaningful remuneration structure. Don’t know? Then ask! If your agency relationship isn’t working as well…

Advertising complexity is a killer!

April 22, 2019

agency remuneration / compensation, agency search & selection, agency solutions

This post is by Michael Farmer, Chairman of TrinityP3 USA and author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, which won…

Achieve internal alignment through agency search & selection – Case study

February 11, 2015

agency search & selection, case studies

…each agency on their experience, ability and passion for the business. This gave us a clearly aligned outcome that was used to appoint the successful agency. The scope of work…

Newsletter 22nd August 2018

August 22, 2018

…of your marketing team hindering its success? How to make brands behave more ethically? Start with the 4Ps Why Scope of Work (SoW) is not Scope of Services (SoS) and…

Advertising agency remuneration made easy

March 24, 2009

agency remuneration / compensation

Ever wondered how the agency finance director can explain an increase in the retainer when the scope of work they are delivering for you in the coming year is falling?…

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Are Advertisers “Bad Hombres” for Their Ad Agencies?

10 essential principles of agency remuneration

February 2004/2

Leo Burnett Pay Up to the US Government for Alleged Over Billing

Defining best practice in agency search and selection

When money talks in a pitch, why does everyone else shut up?

March 2004

Newsletter 10 April 2019

Newsletter 27 April 2022

Agencies & Suppliers

10 ways to save money with your agencies (without shooting yourself in the foot)

Advertising complexity is a killer!

Achieve internal alignment through agency search & selection – Case study

Newsletter 22nd August 2018

Advertising agency remuneration made easy

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Managing Marketing: Uniting Brand Channels and Content

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