…match. Who ultimately made the decision on the winning agency? Darren Woolley If not provided previously, what were the selection criteria and the weighting and how well did we perform…
…on the link below or add them to the ‘p3 news’ mailing list, by emailing their details to news@p3.com.au things to consider when selecting a media agency Size (buying ‘clout’)…
…voice over agreement with the MEAA? The talent rates have no impact on their revenue and there is no economic incentive to control these with the costs passed directly to…
…occurred in the mid 90’s advertisers have struggled with how to reward and remunerate their advertising agencies’ for their strengths and tried to find better commercial arrangements by reviewing traditional…
…there is no leadership to lead the ants to safety. The ants will die. Top-down leadership is an absolute requirement for agency transformations. Agency CEOs need to recognise that their…
…will be out-of-date the minute you read them) and trends that have accompanied the rise of digital and data-driven marketing. Chapter 2: How digital marketing fits into the marketing mix…
…Brands that have successfully reinvented themselves in the digital age The role of marketing procurement How to build effective marketing workshops The role of today’s advertising agency The important differences…
…Aligning digital activity to marketing strategy and KPIs A CEO was questioning the value of their digital marketing activity, and wanted to challenge line managers to work more cohesively. TrinityP3…
…the C-suite has bought into it too. They obviously don’t need to know all the meticulous detail, but they do need to know your overall plan and how it will…
…structure. The top marketers would set objectives according to the commercial priorities of the business, define the marketing strategy and brief and sign-off the execution of that strategy through a…
…Collaboration tools to solve process inefficiency Collaboration tools have become the mantra for trying to create efficiency in marketing teams. With the aim of trying to overcome outdated legacy processes….
…they wanted to review the current marketing structure and the external agency roster to ensure it was aligned to this new strategic direction. Creative Solution: Over the course of the…
…Hot Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month: The critical mission to save the Marketing Director The…
…Darren on the state of the media and the media agencies across Europe and the globe. Specifically they discuss their focus on media value and the ways to define, manage…
…associated with advertising – the creation of the advertisement and the media placement. The creation of the material for the advertising campaign is usually far less than the placement costs….