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Newsletter 22 May 2019

…The client’s roster of agencies had reached twenty-strong, with no discernible operating model and with each agency competing with the others for budget and influence. The marketing team was working…

Managing Marketing: Talking data, big data, small data, first, second and third party data.

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Will Scully-Power is the Chairman of Datarati and the CEO of