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Newsletter 18 August 2021

August 30, 2021

…https://www.trinityp3.com/2019/05/ensure-in-house-agency-performing-better-market/ The Definitive Guide to Agency Selection A must-read for marketers, agencies and procurement. It is free and available for download here Listen to the how, what, where and why…

3 reasons a financial audit will not give transparency in media buying

November 8, 2013

agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Most contracts will have an audit clause to be exercised by the advertiser to ensure…

The independence and integrity of marketing consultants?

April 15, 2011

industry news & trends

…to agencies having paid a fee to be in the selection. We commit ourselves to the fact that our agency selection client/agency relationship business should represent at least 2/3 of…

Why media agency pitches end up all about the price

December 2, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…powerful influencer in the selection process. If it doesn’t actually swing the selection of the discounting agency, it significantly influences the negotiations with the preferred agency with a belief that…

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 1

February 12, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…performance out of them. That’s all they’ve done for 30 years. They have squeezed, through tight budgets, agency after agency and, of course, they acquire new agencies every year. But…

The difference between agency confidence and arrogance in a pitch

April 23, 2014

agency search & selection, agency solutions, interesting observations, marketing procurement

…fresh thinking and see if the agency really is as impressive as their credentials suggest. For the agency this is a chance to capture the hearts and minds of a…

Crank Score: Cutting through the creative wank around creative awards

July 26, 2013

agency solutions, industry news & trends, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The recent news that the Melbourne Advertising and Design Club (MADC) had suspended their awards…

What to consider before you set-up an in-house agency

September 20, 2021

interesting observations, marketing process optimisation, return on investment

…in popularity, we’re frequently approached to help structure the best agency model for a client’s particular needs. Marketers may have any number of reasons for wanting to in-source agency functions…

The changing role of intellectual property in client agency relationships

September 9, 2011

agency remuneration / compensation, agency solutions, industry news & trends

…agency. Case 2 – Created here, produced there A client goes to pitch and awards a highly creative agency the account for coming up with a great strategy and idea….

Agency Search & Selection

August 9, 2011

…Agency Selection services include: Business & Marketing Assessment Budget Setting & Benchmarking Internal Structure & Process Review Strategic Supplier Alignment Supplier Search and Selection Remuneration / Compensation Modeling Payment by…

When marketers turn BAD negotiating agency remuneration

July 9, 2013

agency remuneration / compensation, interesting observations, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Usually when you hear of complaints by agencies about their remuneration negotiations and deals, there…

Client agency relationships in advertising: 4 problems that cause breakdowns

February 3, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…agency was a true business partner, not just a supplier, and they were treated as such. Over the past 20 years however, the advertising and marketing landscape has shifted dramatically;…

How to reconnect with your agency without pitching them

October 7, 2019

agency search & selection, marketing procurement

This post is by Stephan Argent, President of Marketing and Agency Search advisory ListenMore, and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3. Depending…

The hidden cost of marketers’ lack of commitment

March 30, 2020

agency remuneration / compensation, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Faced with so much uncertainty, due to the Covid-19…

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Newsletter 18 August 2021

The independence and integrity of marketing consultants?

Why media agency pitches end up all about the price

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 1

The difference between agency confidence and arrogance in a pitch

Crank Score: Cutting through the creative wank around creative awards

What to consider before you set-up an in-house agency

The changing role of intellectual property in client agency relationships

Agency Search & Selection

When marketers turn BAD negotiating agency remuneration

Client agency relationships in advertising: 4 problems that cause breakdowns

How to reconnect with your agency without pitching them

The hidden cost of marketers’ lack of commitment

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