You searched for Agency & Supplier Search Selection

Is solving client / agency disconnects better than putting more lipstick on the pig?

January 28, 2019

agency remuneration / compensation, agency solutions, marketing process optimisation

…haven’t got an agency relationship management plan or a mutually agreed client / agency playbook – perhaps it’s time to sit down, start talking and taking your agency relationship seriously….

How your agency compensation method can add value

October 3, 2011

agency remuneration / compensation

…understand and easy to administer. 2. Fair to both advertiser and agency. 3. Aligning advertiser and agency interests and priorities. 4. Finalised before agency resources are committed. 5. Recorded in…

Managing Marketing: People Powered Growth

February 19, 2021

agency solutions, podcasts

…the only agency whether it’s in their agency village or ecosystem that’s Publicis, and obviously, there’s 45% of those. So, it’s going to depend on the client. Are all of…

Technology Supplier Search &/or Selection

June 8, 2017

…this solution could change your business for the better. We’d love to help. Read about Agency & Supplier Search &/or Selection here Read about Media Agency Search &/or Selection here…

April 2005

October 26, 2014

…look at the underlying influences on the procurement procedure. The agency producer represents the creatives The agency television producer is responsible for managing the procurement of the film company. But…

September 2011

December 12, 2018

…access the information resources present by their role, with specific access for: 1. Marketers & Advertisers 2. Procurement & Sourcing 3. Agencies & Suppliers TrinityP3 founder, Darren Woolley said “With…

Newsletter 16th May 2018

May 17, 2018

…if you need to pitch your agency The importance of an insightful and robust agency search & selection process Top 10 tips for a successful agency pitch – Infographic Why…

The ABC of getting agencies to collaborate with lessons from Dr Suess

March 6, 2013

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Three years ago I was invited to talk to the ISBA COMPAG group on developing…

Newsletter 16 February 2022

March 10, 2022

…new agency or supplier when the existing relationship is underperforming or broken. But taking an agency to tender when the agency relationship is healthy and performing well is a waste…

The top 30 marketing management posts of 2014

December 22, 2014

agency remuneration / compensation, agency search & selection, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing

…spend a budget. 4. How do your agency rates stack up and why? by Darren Woolley There is an obsession with agency rates. Are they too high? Too low? And…

What could be the cost of reducing your television production budget?

January 23, 2019

marketing procurement, television & electronic production

…type would normally cost about $200,000 for a one-day shoot. The agency is told that the client has a limited budget of only $150,000. The agency producer suggests that a…

When advertising agency people jump the fence to the advertiser side

December 2, 2020

agency solutions, interesting observations

…of the agency that fired them. The worst possible version of this is the one who maintains a friendship with people at the agency, while undermining the agency performance at…

Newsletter 18 August 2021

August 30, 2021

…https://www.trinityp3.com/2019/05/ensure-in-house-agency-performing-better-market/ The Definitive Guide to Agency Selection A must-read for marketers, agencies and procurement. It is free and available for download here Listen to the how, what, where and why…

How to define an agency scope of work to deliver increased value

March 15, 2017

agency remuneration / compensation, marketing process optimisation, marketing procurement, resource rate calculator, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the first in a series of articles on agency scope of work management….

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Is solving client / agency disconnects better than putting more lipstick on the pig?

How your agency compensation method can add value

Managing Marketing: People Powered Growth

Technology Supplier Search &/or Selection

April 2005

September 2011

Newsletter 16th May 2018

The ABC of getting agencies to collaborate with lessons from Dr Suess

Newsletter 16 February 2022

What could be the cost of reducing your television production budget?

When advertising agency people jump the fence to the advertiser side

Newsletter 18 August 2021

How to define an agency scope of work to deliver increased value

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