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Newsletter 18th October 2017

…media agency partner to drive your business? Wondering how much you should be paying your media agency? Is it time you renewed and renegotiated your media agency contract? Newsletter 20th…

Newsletter 3rd October 2018

…trade media on the trend towards agency project fees, you would think that the agency retainer is dead (along with the Agency of Record). While the ANA Agency Compensation Survey…

Newsletter 12 July 2017

…approach to benchmarking agency remuneration Why cost benchmarking is the waterboarding of the advertising industry Cost benchmarking and value benchmarking your agency, which one gives the best results? Newsletter 12…

Choose the Right Agency Fee Model

…a media agency, creative agency, a digital agency or more. The TrinityP3 Agency Fee Decision Tree will help you find the right model. Principles of the Right Agency Fees Model…