You searched for Agency & Supplier Search Selection

Newsletter 18th October 2017

September 14, 2017

…media agency partner to drive your business? Wondering how much you should be paying your media agency? Is it time you renewed and renegotiated your media agency contract? Newsletter 20th…

What’s the role of today’s advertising agency?

April 24, 2015

agency solutions, industry news & trends, marketing process optimisation, strategic management

…agency(s) more clearly: Does the agency have a clear understanding of your objectives? Do your internal teams have a clear understanding of the agency’s mandate? Has the role of the…

Anatomy of an Agency Performance Review

April 1, 2015

agency solutions, marketing process optimisation, marketing procurement, return on investment

…principally responsible for agency relations and budget should be there. Release your KPI scores/metrics before meetings; scores can come from a third party like your Market Research agency and should…

Newsletter 3rd October 2018

October 3, 2018

…trade media on the trend towards agency project fees, you would think that the agency retainer is dead (along with the Agency of Record). While the ANA Agency Compensation Survey…

What Drives Holding Company Growth — and What Gets in the Way?

November 6, 2019

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…company CEOs have to change the way their agency CEOs manage and measure themselves. Here are seven areas to consider: Price for agency services. Currently, most agencies do not manage…

Newsletter 12 July 2017

July 24, 2017

…approach to benchmarking agency remuneration Why cost benchmarking is the waterboarding of the advertising industry Cost benchmarking and value benchmarking your agency, which one gives the best results? Newsletter 12…

Adding procurement and purchasing rigour into television advertising production

March 21, 2012

agency remuneration / compensation, agency solutions, strategic management, television & electronic production

…tender? To answer this question, lets look at the underlying influences on the procurement procedure. The agency producer represents the agency creatives The agency television producer is responsible for managing…

8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

May 26, 2017

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations

…there they are. There are a fair few others, but I hope you find them useful and I welcome your comments about your own experiences. TrinityP3’s comprehensive Search & Selection…

Birds of a feather flock together: tips for engaging a new agency partner

July 13, 2016

agency search & selection, agency solutions, marketing process optimisation

…there other suppliers you use? Is it clear what services the agency wants to offer? At Trinityp3, we often see issues arise and noses out of joint when the agency…

Pitch for the Stars: 5 things to look out for in a great media agency

February 25, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, media planning & buying

…correct answer to a strategic brief lies away from paid media, even away from the agency itself, then the agency should be telling you this. The agency should be geared…

Choose the Right Agency Fee Model

August 28, 2018

…a media agency, creative agency, a digital agency or more. The TrinityP3 Agency Fee Decision Tree will help you find the right model. Principles of the Right Agency Fees Model…

Advertising agency perspective on the role and function of marketing procurement

June 4, 2012

agency remuneration / compensation, agency search & selection, marketing procurement

…services, from standardized low value items like office supplies to complex and costly products and services like consulting.” A further characteristic is “the smaller average supplier spends, more suppliers, maverick…

Multiple agencies? Avoid multiple headaches

October 15, 2018

agency remuneration / compensation, agency search & selection, agency solutions

…relationships – at one stage or another – have been the cause of multiple headaches. Each agency requires its own contract. Each agency requires its own go-to resources. Each agency…

« Previous Page Next Page »

Search

Newsletter 18th October 2017

What’s the role of today’s advertising agency?

Anatomy of an Agency Performance Review

Newsletter 3rd October 2018

What Drives Holding Company Growth — and What Gets in the Way?

Newsletter 12 July 2017

Adding procurement and purchasing rigour into television advertising production

8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

Birds of a feather flock together: tips for engaging a new agency partner

Pitch for the Stars: 5 things to look out for in a great media agency

Choose the Right Agency Fee Model

Advertising agency perspective on the role and function of marketing procurement

Multiple agencies? Avoid multiple headaches

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: The New Role of Transcreation

What can save agencies from a reduced share of their client’s production spend?

Managing Marketing: The Marketing War Chest

Where is it written that marketers must write better briefs?