You searched for Agency & Supplier Search Selection

When marketers turn BAD negotiating agency remuneration

July 9, 2013

agency remuneration / compensation, interesting observations, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Usually when you hear of complaints by agencies about their remuneration negotiations and deals, there…

Client agency relationships in advertising: 4 problems that cause breakdowns

February 3, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…agency was a true business partner, not just a supplier, and they were treated as such. Over the past 20 years however, the advertising and marketing landscape has shifted dramatically;…

How to reconnect with your agency without pitching them

October 7, 2019

agency search & selection, marketing procurement

This post is by Stephan Argent, President of Marketing and Agency Search advisory ListenMore, and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3. Depending…

Do you need to review your incumbent agency? If so – don’t launch a pitch

June 7, 2022

agency search & selection

…or treatment of an agency has on efficiency, effectiveness and quality of agency output – regardless of who that agency is. Where the incumbent is concerned, pitches can rarely be…

The hidden cost of marketers’ lack of commitment

March 30, 2020

agency remuneration / compensation, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Faced with so much uncertainty, due to the Covid-19…

Managing Marketing: Revolutionising Brand Strategy With Brandvas

October 15, 2021

agency solutions, marketing process optimisation, podcasts, strategic management

…really strong one, which is when the facilitator is using the client presentation view, and the agency people are working in agency view at certain points, the agency participants get…

Client agency relationships: confessions of an ex-client

June 22, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement, strategic management

…clients organise agency days where client teams get to spend time with their agency counterparts in their offices. The better you understand the agency business, the better equipped you are…

Clients: You Are What You Brief

May 10, 2017

agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…to be created. As one agency told us: Clients need to engage their audience – the agency – with the same effort, focus, and interest that they expect the agency…

Am I allowed to audit my agency?

May 12, 2017

agency remuneration / compensation, agency solutions, marketing procurement

…the agency? Don’t panic. In the eyes of the law, the draft contract is the basis of the commercial agreement between you and your agency, even though it hasn’t been…

What to ask in an agency pitch to make sure the chemistry is right

February 20, 2019

agency search & selection, agency solutions, interesting observations, marketing procurement

…do you like your agency? And does your agency like you? What questions would help you better understand each other? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge,…

Newsletter 09 November 2016

November 23, 2016

…Phone App lets you take the calculator with you Ad Cost Checker checks the agency rates against industry costs Agency Scope Monitor to agree fees against a scope of work…

Newsletter 1 September 2021

November 2, 2021

…agencies. This is because a scope of work is essential for calculating agency fees during a pitch or tender process. It can be used to calculate and set agency fees…

Managing Marketing: Why Marketers Need Better Briefs

December 3, 2021

marketing mentors, marketing process optimisation, podcasts, return on investment

…director, we were actually benchmarking the agency’s productivity. And what we could actually see was that the agency was spending a huge amount of hours back-filling the lack of any…

Newsletter 12 July 2017

July 24, 2017

…approach to benchmarking agency remuneration Why cost benchmarking is the waterboarding of the advertising industry Cost benchmarking and value benchmarking your agency, which one gives the best results? Newsletter 12…

Anatomy of an Agency Performance Review

April 1, 2015

agency solutions, marketing process optimisation, marketing procurement, return on investment

…principally responsible for agency relations and budget should be there. Release your KPI scores/metrics before meetings; scores can come from a third party like your Market Research agency and should…

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When marketers turn BAD negotiating agency remuneration

Client agency relationships in advertising: 4 problems that cause breakdowns

How to reconnect with your agency without pitching them

Do you need to review your incumbent agency? If so – don’t launch a pitch

The hidden cost of marketers’ lack of commitment

Managing Marketing: Revolutionising Brand Strategy With Brandvas

Client agency relationships: confessions of an ex-client

Clients: You Are What You Brief

Am I allowed to audit my agency?

What to ask in an agency pitch to make sure the chemistry is right

Newsletter 09 November 2016

Newsletter 1 September 2021

Managing Marketing: Why Marketers Need Better Briefs

Newsletter 12 July 2017

Anatomy of an Agency Performance Review

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