You searched for How to avoid the traditional to digital marketing transition trap

What is the best way to benchmark agency compensation?

October 24, 2014

agency remuneration / compensation, marketing procurement, resource rate calculator

…need to pay the agency You need to know the answers to these questions: 1. What is the agency going to do or produce for you? 2. What is the…

What does your business do to support Mature Workers?

January 20, 2021

industry news & trends, return on investment, strategic management

…the work, but the manager to manage the business and the entrepreneur with the vision and skills to grow the business. While they may successfully win work and projects, day-to-day…

Newsletter 4th October 2017

September 14, 2017

…to the 4th October edition of TrinityP3’s e-news The importance of rates in assessing an agency and their people TrinityP3 launched the Ad Cost Checker online benchmarking system to allow…

Newsletter 30 September 2020

October 15, 2020

…companies and their supply chains when they claim the environmental high ground. We explore the ways and means that business can measure then start to reduce their marketing carbon emissions….

Newsletter 19 December 2018

December 18, 2018

Global Marketing Management Update 19 December 2018 Welcome to the December edition of TrinityP3’s e-news As the year draws to a close, it’s time to prepare for the…

On the Couch

August 9, 2016

On the Couch is a fortnightly catch up where we discuss and solve the problems of the marketing world today. Don’t miss a single episode. Either subscribe to the TrinityP3…

Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective

January 11, 2019

interesting observations, marketing process optimisation, podcasts, return on investment, strategic management

…the all-important implementation to drive brand value and why marketing needs to sit at the table with their colleagues to drive and deliver business growth. You can listen to the…

Managing Marketing – The state of marketing procurement

April 1, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, podcasts

…push them as to what they want to get out of the process. Are they just managing the selection process? Are they the decision maker? Have they got 50% of…

Managing Marketing: Digital media buying and are marketers getting the benefit?

October 19, 2018

industry news & trends, media planning & buying, podcasts

…case of they talk the talk but then don’t walk the walk. To be fair to agencies there are two things; they have come to the table with disclosed models….

Managing Marketing: The complex issue of ever expanding agency rosters

May 27, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, podcasts

…to coat hangers. It’s like the wired coat hangers you get from the dry cleaner. Every time I open the wardrobe, there seems to be more of them and the…

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What is the best way to benchmark agency compensation?

What does your business do to support Mature Workers?

Newsletter 4th October 2017

Newsletter 30 September 2020

Newsletter 19 December 2018

On the Couch

Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective

Managing Marketing – The state of marketing procurement

Managing Marketing: Digital media buying and are marketers getting the benefit?

Managing Marketing: The complex issue of ever expanding agency rosters

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