…What media mix and spend levels are optimal to improve brand performance? What kinds of creative are required to improve performance within this media mix and spend level? How can…
…not evolved was the management systems to ensure the performance of the agency kept up with the growing financial investment. By the time we had identified this, the investment was…
Global Marketing Management Update 4 December 2019 Welcome to the December edition of TrinityP3’s e-news Almost all of the performance and value issues facing marketing and advertising can be traced…
…– The marketing challenges and opportunities of customer and data Data quality management and benchmarking for a brand marketer – Case study Managing Marketing – Data, intuition and fact-based decision…
Global Marketing Management Update 3 July 2019 Welcome to the July edition of TrinityP3’s e-news In the past two decades TrinityP3 Marketing Management Consultants has…
…pitch process, agency roster management, SEO, digital marketing, TVC production, social media, marketing procurement, process optimisation and much more are covered in some detail. And each one of these posts…
…themselves look really good but in fact have exposed their client to more fraud not less. Darren: One of the ways of overcoming the focus on performance—the marketers doing performance…
…that is obsessed with their own services and their own performance and not focused on the performance of the client? The issue with building and maintaining trust, according to Harvard…
Evalu8ing – Your Performance Evaluation System for Collaboration and Teamwork Finally, there is a way to measure performance and collaboration between multiple teams, stakeholders, suppliers or agencies. This is how…
…payment for services, but a way to encourage positive behaviour and performance. Incentives can be used to reward performance, services delivery and value. Can you compensate for performance? Or is…
…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Kylee Stone is the Founder of Team Women Australia, CEO of…
…ensuring transparency and assessing performance. That’s what we do. You can find out more about our Media Transparency, Performance and Value Assessment here. Video Transcript: SFX: Phone ringing Hello, TrinityP3,…
…the right performance and remunerate them in the right way for delivery of that performance. Agencies under pressure to perform There is a new book being released at this year’s…
…relationship and performance of the agency partner. We benchmark and balance all of the factors that provide a platform for performance potential and delivery. The assessment examines structure and processes…
…be compared like for like in their management and performance of their relationships with the creative and media agencies. The first Survey was undertaken and the results shared with all…