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Media transparency the biggest challenge last year and next

January 13, 2017

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement, media planning & buying

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. 2016 was, generally speaking, a difficult year for the world. Brexit, the US election, a…

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

July 26, 2019

agency remuneration / compensation, interesting observations, marketing process optimisation, podcasts, strategic management

…transparent all the way through your food chain and I don’t know if we’re alone in that. Darren: Because you’re a commodity; 1 agency, 2 agency, 3 agency, 4 agency—I…

Client Heads are the Front-Line Troops for Agency Transformations — but they need better support from their leaders

March 10, 2021

agency remuneration / compensation, agency solutions

…management. Agencies need to have a clear “Agency Way” of doing business. The Agency Way would include this policy statement: Every client we serve will have its scopes of work…

Strategic Alignment

September 6, 2011

…here. To review Agency Search & Selection services, click here. To review Agency Benchmarking & Monitoring services, click here. To review Agency Engagement and Alignment services, click here. For more…

Yes, advertising agencies exaggerate their award entries – Poll result

February 16, 2018

agency search & selection, industry news & trends, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Recent reports in the trade media have raised questions over the accuracy of the award…

Media Transparency, Performance and Value Assessment

April 23, 2015

…What does a ‘media agency’ do? Traditionally, a media agency planned and bought…well, media. Paid media space. Agencies were the buffer between marketer and seller, the benefits being scalability and…

What do you call a gathering of Pitch Consultants?

October 14, 2019

agency search & selection, marketing procurement

…their wares. Behind the applause, what did they all really think? Next year’s pitch lists will reveal all. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined…

May 2006/2

October 24, 2014

…clive@p3.com.au P3 helps advertisers achieve maximum value from their budget by providing cost benchmarks, industry best practice knowledge, training and independent third party advice on agency selection & remuneration,…

Managing Marketing: Digital media buying and are marketers getting the benefit?

October 19, 2018

industry news & trends, media planning & buying, podcasts

…many that drives overall value of an agency’s output and overall value that the agency generates for the client. Ultimately, that value should generate business outcomes of one form or…

Using resource benchmarking to measure and improve marketing efficiency

December 11, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We get a lot of requests for providing benchmarks. In most cases it is for…

Aligning marketing expectations to marketing budget when establishing the agency scope of work

April 20, 2012

agency remuneration / compensation, agency search & selection, agency solutions, strategic management

A marketer recently provided their extensive scope of work to their preferred agency so the agency could provide a remuneration proposal. The problem was that the proposal was almost double…

Global or local? Network or Independent? Choosing an advertising agency relationship

September 30, 2020

agency search & selection, marketing procurement

…– it’s a published quote from the global marketing director of one of the agency networks. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and…

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

January 16, 2012

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10

…search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance management and production cost benchmarking. These issues often became the basis…

Managing Marketing – Defining media value in a media market obsessed with cost

March 9, 2016

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, podcasts, return on investment, social media & digital marketing

…agency, taking time to really understand, actually the agency resources that they need. Because that old linear model, if you’re talking about the old advertising agency, hands off to the…

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Media transparency the biggest challenge last year and next

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

Client Heads are the Front-Line Troops for Agency Transformations — but they need better support from their leaders

Strategic Alignment

Yes, advertising agencies exaggerate their award entries – Poll result

Media Transparency, Performance and Value Assessment

What do you call a gathering of Pitch Consultants?

May 2006/2

Managing Marketing: Digital media buying and are marketers getting the benefit?

Using resource benchmarking to measure and improve marketing efficiency

Aligning marketing expectations to marketing budget when establishing the agency scope of work

Global or local? Network or Independent? Choosing an advertising agency relationship

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