You searched for Roster Performance Management

What is the ideal roster size?

June 25, 2020

Tweet Share Share Buffer Pin Do you have too many agencies and suppliers on your marketing roster? Most advertisers do. And it is usually not deliberate; it just ends up…

The Marketing Management Book of the Year 2018

December 4, 2018

…technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between. All the contributors, from within TrinityP3’s consulting team and guest contributors are…

The Marketing Management Book of the Year 2014

November 4, 2014

…on Media, Anton Buchner on Data and Digital, Nathan Hodges, Georgia Suttie and Anita Zanesco on Pitching and Roster Management. And last but not least, Stephan Argent, President of Argedia…

Media Transparency, Performance and Value Assessment

April 23, 2015

Our Media Transparency, Performance and Value Assessment takes a holistic look at the operation of your media agency, assessing against best practice at every stage of the journey. It aims…

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on

February 24, 2021

agency remuneration / compensation, agency search & selection, marketing procurement

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agency and supplier rosters. At the Mumbrella360 Reconnect last year, I was…

What is the best way to incentivize your agencies’ performance?

September 6, 2021

Payment By Results or Performance Based Remuneration (PBR) was all the rage for a while. But increasingly it has proven elusive in really driving performance for all but the most…

Advertising Climate Change – solving the square peg, round hole dilemma

May 15, 2013

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management

…necessity, but it’s not a raison d’etre. Relationship Management must deliver a reward The second ‘marketing node’ is relationship management. Service businesses in particular have long used a relationship management…

Marketing and Advertising Management 2012-2022 – Has Anything Really Changed?

February 1, 2022

interesting observations, marketing process optimisation

…management function and a customer relationship management application. So is it in-house? And if so who owns it? This conundrum needs to be answered this year. VERDICT: EVOLVED. ‘Social media…

The Marketing Management Book of the Year 2015

November 9, 2015

With over 240 pages, this year’s Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is a…

How agency optimism can get in the way of a successful pitch

November 29, 2013

agency search & selection, agency solutions, interesting observations, marketing procurement

This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and…

How do you manage a successful transition to a new agency?

November 5, 2014

agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…the roster can create alignment. The benefits of managing transition The fact is that making the decision to appoint a new agency is only half of the process. The management…

Did you want collaboration, cooperation or coordination with that marketing process?

August 27, 2012

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management

…review spreadsheet and instructions to assess your staff’s performance. Cooperation is meeting with your team to work out the performance review process. While Collaboration is teaming up with two colleagues…

Time for marketers to follow P&G’s lead and apply the Golden Rule

February 3, 2017

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management

…is a smart marketer and a marketing leader who has just recently undertaken a major rationalization of their agency roster, challenged their own Facebook strategy and set new quality standards…

Better collaboration does not mean collaboration meetings

August 6, 2018

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management

…performance of their technology platforms. Recently we were asked to help a company select a new workflow management system because the existing one was not working and they wanted to…

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Search

What is the ideal roster size?

The Marketing Management Book of the Year 2018

The Marketing Management Book of the Year 2014

Media Transparency, Performance and Value Assessment

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on

What is the best way to incentivize your agencies’ performance?

Marketing and Advertising Management 2012-2022 – Has Anything Really Changed?

The Marketing Management Book of the Year 2015

How agency optimism can get in the way of a successful pitch

How do you manage a successful transition to a new agency?

Did you want collaboration, cooperation or coordination with that marketing process?

Time for marketers to follow P&G’s lead and apply the Golden Rule

Better collaboration does not mean collaboration meetings

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