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The 4 most common dead ends, watch outs and cautions when assessing data driven marketing

October 17, 2016

customer relationship management, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management

…genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. There’s never been a better time to be a marketer. (Sorry to borrow and modify…

Newsletter 31 October 2018

October 31, 2018

Global Marketing Management Update 31 October 2018 Welcome to the October edition of TrinityP3’s e-news Calls are growing in the industry to ‘ditch the pitch’. Yet according to TrinityP3 Global…

The 30 essential marketing posts from 2015

December 23, 2015

agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing, television & electronic production

…How to stop driving your graphic designer crazy – Lyndell Correll The graphic designer of the books “The Top 50 Marketing Management Posts of the Year” was complaining how so…

Managing Marketing: The important use of a brand story

December 14, 2018

interesting observations, podcasts, strategic management

…narrative, a primary narrative that they embody themselves in and they take to market. So, you start from there and then you develop these messaging pillars and then, if you…

Managing Marketing: Advertising from a Brand and Marketing Perspective

September 27, 2019

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, podcasts, strategic management

…fighting against some myths because many of the decision makers—the boss of the boss, the global head of marketing—they are of a certain age. So, they still believe the world…

What Marketing 3.0 means for 2014: Follow, faster, further

August 14, 2013

agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management

…New Economy from TrinityP3 Marketing Management Consultants 7 Marketing Effectiveness Challenges for the CMO in the New Economy from TrinityP3 The journey from Mad Men to Marketing 3.0 If Marketing…

Calculate agency compensation rates on this free iPhone Business App

August 24, 2011

agency remuneration / compensation

Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued the Resource Rate Calculator app as of June 1, 2020….

Newsletter 16th May 2018

May 17, 2018

…not all agency pitch processes are equal Newsletter 16th May 2018 Welcome to the May edition of TrinityP3’s e-news How to know if you need to pitch your agency Wondering…

David against Covid: More Marketing performance with less budget

November 9, 2020

marketing process optimisation, marketing procurement, return on investment, strategic management

…must adapt their strategies and operations to the changing environment with less budget at the same time. To solve this dilemma, we – like David – must defeat the great…

January 2015

February 11, 2015

…the market Advertisers wanting to determine where various agencies benchmark against their competitors To check it out click here Hot topics of the month 1. Defining the scope of adverting…

Managing Marketing: The Challenges Of Global Marketing Implementation

April 3, 2020

industry news & trends, marketing process optimisation, marketing procurement, podcasts, strategic management

…They want to be efficient in the way they get their campaigns to market. They don’t necessarily have marketing teams and agencies in every country, so they come to Freedman…

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Newsletter 31 October 2018

Managing Marketing: The important use of a brand story

Managing Marketing: Advertising from a Brand and Marketing Perspective

Calculate agency compensation rates on this free iPhone Business App

Newsletter 16th May 2018

David against Covid: More Marketing performance with less budget

January 2015

Managing Marketing: The Challenges Of Global Marketing Implementation

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