You searched for How to avoid the traditional to digital marketing transition trap

Why B2B companies should focus on marketing and sales, not sales and marketing

June 8, 2018

industry news & trends, marketing process optimisation, return on investment, strategic management

…referring to the growth centre of their business it is typically sales first and then marketing, rather than marketing and then sales. Yet the logical chronological order for these two…

The death of the Data Analytics and Marketing divide

February 17, 2016

data & direct marketing, interesting observations, marketing process optimisation

…end up being in fact the wrong problems to chase – ‘the perfect answer to the wrong question’. So does Chaos Theory really prevail in marketing today? Is there an…

Did the CFO set Procurement up for failure in Marketing?

January 20, 2016

agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement

…to marketing effectiveness. In the third year they were disbanded. The reason given was the projected savings did not justify the cost of maintaining the procurement team. The short termism…

Industry Polls

December 18, 2017

…together? How many agencies is too many when it comes to your marketing roster? What is the shiny, new marketing technology that caught your eye? If more than 3/4 of…

Newsletter 10 June 2020

June 15, 2020

…Storytelling from the team at Anecdote, The Agency Accelerators has shared their insights into how smaller agencies can win big clients and of course there is an article for the…

Pitch etiquette guide for clients and agencies

October 26, 2018

agency search & selection, agency solutions

…the end of the day, both sides should recognise the effort that’s been put in to the presentation that’s being made and indeed the complexities of conducting a fair, transparent…

Cost-cutting is a ‘coping’ strategy — but it is no substitute for effective marketing

October 21, 2020

marketing procurement, return on investment, strategic management

…with their inability to grow the top line. Advertisers have experimented in many ways, fragmenting their media spend and significantly increasing the volume of deliverables in their creative scopes of…

Newsletter 3rd October 2018

October 3, 2018

…are statistically significant and provide insights into the rates and fees and how these compare to the market and the quality of the resources being procured. Simply paying average gets…

Managing Marketing: The business challenges facing marketers and their brands

March 17, 2017

customer relationship management, interesting observations, marketing process optimisation, podcasts, return on investment, strategic management

…the business (whatever you do to the brand affects the business, whatever you do to the business affects the brand), and the experience of the brand (whatever experience the consumer…

Managing Marketing: Brand And Corporate Purpose And Ethics

February 7, 2020

customer relationship management, industry news & trends, podcasts, strategic management

…to become the brand leader of the organisation and then the role of marketing is then to just communicate, articulate, and interpret that brand value into the communications channels. Jeremy:…

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Why B2B companies should focus on marketing and sales, not sales and marketing

The death of the Data Analytics and Marketing divide

Did the CFO set Procurement up for failure in Marketing?

Industry Polls

Newsletter 10 June 2020

Pitch etiquette guide for clients and agencies

Cost-cutting is a ‘coping’ strategy — but it is no substitute for effective marketing

Newsletter 3rd October 2018

Managing Marketing: The business challenges facing marketers and their brands

Managing Marketing: Brand And Corporate Purpose And Ethics

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