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What’s causing all the agency reviews?

November 15, 2021

agency search & selection, marketing procurement

…creating the current conditions for reviews: Agency searches that were delayed last year, because of uncertainties caused by the pandemic, have now been given the green light and are adding…

How to incentivise collaborative agency behaviour with performance based remuneration

April 13, 2016

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management

…He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There has been much industry talk and discussion over the years on how to…

Pitching the incumbent agency: Procurement versus Consultant perspective

October 13, 2021

agency search & selection, marketing procurement

…go to market. Consultant: What type of agency is it? Procurement: Media agency. Consultant: How long have you been working with the agency? Procurement: Two and a half years, but…

Newsletter 22 March 2017

March 28, 2017

…agency compensation is now more about performance than cost Discover why performance based agency remuneration should be profit sharing Find out how many KPIs are optimal to drive agency performance…

Newsletter 8 May 2019

May 8, 2019

…agency, a digital agency or more, the TrinityP3 Agency Fee Decision Tree will help you find the right model. Try it here. How many KPIs are optimal to drive agency…

Newsletter 22 June 2016

June 23, 2016

Having trouble reading this newsletter? Click here to see it in your browser. In this issue The latest trends in agency remuneration Before you move forward with agency remuneration,…

Newsletter 28 September 2016

October 12, 2016

…with agency remuneration Advertising’s slow road to value-based pricing Is advertising agency compensation trapped in a cost-based model? How to develop a price-based remuneration model for your agencies Newsletter 28…

How to survive first contact with the agency marketplace – the composite pitch

July 8, 2019

agency search & selection, marketing procurement, strategic management

…know. Some of us have proper work to do.) Some marketers reach the conclusion that to move on they have to change everything – creative agency, media agency, PR agency,…

How Do Ad Agencies Rekindle Revenue Growth?

January 29, 2018

agency remuneration / compensation, agency solutions, industry news & trends

…has pitted agency against agency in an industry price war. Where is this headed? Can any agency “break out” of this deadly cycle and join the Madison Avenue Makeover Club?…

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3

February 28, 2018

agency remuneration / compensation, agency solutions, industry news & trends

…is being stretched and who isn’t being stretched. Every client in every agency office must have his SOWs documented and measured in a uniform way. Agency CEO’s eyes glaze over…

Corrupt and illegal advertising production practices in advertising agencies?

January 9, 2017

agency remuneration / compensation, marketing procurement, television & electronic production

…would join the ranks of those pursuing other opportunities. Now these agency production houses were not on the surface linked to the agency. They masqueraded as independent production houses so…

Why do marketers really fire their agencies?

November 12, 2014

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Human beings are notoriously emotional and often irrational. But we would like to think we…

Why agencies need to understand business to be business partners

October 2, 2019

agency solutions, interesting observations, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. If you are a marketer of a publicly listed company, then I suggest you try…

Leadership Trials of the Agency CEO

June 6, 2018

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations

…a job termination. Agency CEOs and their network of offices face the same kind of jurisdictional conflicts as the U.S. Federal government and the sovereign states. The agency culture, developed…

Top 10 reasons advertising production is the new cost focus for marketers

August 20, 2018

agency solutions, industry news & trends, marketing process optimisation, marketing procurement, print production, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Is it just me or is production the next hot topic after media transparency and…

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What’s causing all the agency reviews?

How to incentivise collaborative agency behaviour with performance based remuneration

Pitching the incumbent agency: Procurement versus Consultant perspective

Newsletter 22 March 2017

Newsletter 8 May 2019

Newsletter 22 June 2016

Newsletter 28 September 2016

How to survive first contact with the agency marketplace – the composite pitch

How Do Ad Agencies Rekindle Revenue Growth?

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3

Corrupt and illegal advertising production practices in advertising agencies?

Why do marketers really fire their agencies?

Why agencies need to understand business to be business partners

Leadership Trials of the Agency CEO

Top 10 reasons advertising production is the new cost focus for marketers

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