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Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

August 11, 2017

agency search & selection, agency solutions, interesting observations

…opinions or learnings I’ve had either on the agency side, or the consultancy side. 1. The agency relies too heavily on ‘insider’ people or knowledge Sometimes an agency will be…

If your agency cannot be different, then at least try to be distinctive

October 6, 2021

agency search & selection, agency solutions

…agency or PR agency does. The real purpose is to convince the client to give you their business and that is not by telling them what you do, but what…

Agency Performance & Value Based Agency Remuneration

July 6, 2017

…Agency & Agency Roster Performance Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Read more on Performance & Value Based Agency Remuneration for Agencies here Hear…

5 ways Agency Account Management can become indispensable again

September 30, 2013

agency solutions, industry news & trends, interesting observations, marketing process optimisation, strategic management

…the agency doing what they do best… creating… developing original, groundbreaking ideas for clients who were paying the agency for them to do so. Before you start getting all defensive…

How to avoid a goose egg negotiating agency fees

August 9, 2021

agency remuneration / compensation, agency search & selection, marketing procurement

…invariably lead to a marketing goose egg. TrinityP3’s Agency Remuneration Agency Remuneration and Negotiation service ensures that the way in which you pay your agency is optimal. Read more here…

Marketing Technology and its impact on Media Ethics and Transparency

February 24, 2017

agency remuneration / compensation, marketing procurement, media planning & buying

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There is much discussion on Marketing Technology and the impact it has on Media Agency…

3 questions for agency search and selection expert – Anita Zanesco

August 25, 2014

agency search & selection, agency solutions, marketing procurement, strategic management

…of Anita’s insights and knowledge on agency search & selection and more, check out her posts on the TrinityP3 blog here. Video production by Phil Rich – 2 Feet Films…

How do you select a strategic marketing consultant to assist with your agency search?

August 11, 2011

agency search & selection

…Conduct for Agency Search Consultants As Agency Search Consultants, our mission is to select the best agencies or marketing communications specialists to answer the needs of advertisers. Selecting an agency…

October 2006

October 24, 2014

…right agency structure for your needs Considering your agency resources and structure? Do you have a single supplier, a panel of agencies, or a main agency with smaller ancillary providers?…

Spielberg or Ridley Scott, who is the right director for your TVC?

December 6, 2017

television & electronic production

…the agency engage a certain director, here are some reasons. Reason 1 Agency creative: “I would like to use director X on this job.” Me: “Why?” Agency creative: “He has…

Five ways to make agencies more effective in presenting their credentials

May 13, 2019

agency search & selection

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. For the past 20 years I have literally sat through more than a thousand agency…

The 5 biggest mistakes made by advertisers when pitching

May 12, 2021

agency search & selection, marketing procurement

…nailed understanding the marketing team/’potential agency team chemistry, agency team make-up, agency skill sets, seniority/mid/junior level blend, realistic and sustainable pricing/fees? If it does this, then you could be ready…

TrinityP3 turns 15 with the top 15 marketing management posts of all time

January 14, 2015

agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing, strategic management

…many of our projects were initially production related. But very quickly we became involved in agency remuneration, agency selections and with the purchase of Dennis Merchant’s Media Benchmarks, media buying…

Pitching the incumbent agency: Procurement versus Consultant perspective

October 13, 2021

agency search & selection, marketing procurement

…go to market. Consultant: What type of agency is it? Procurement: Media agency. Consultant: How long have you been working with the agency? Procurement: Two and a half years, but…

How to incentivise collaborative agency behaviour with performance based remuneration

April 13, 2016

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management

…He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There has been much industry talk and discussion over the years on how to…

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Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

If your agency cannot be different, then at least try to be distinctive

Agency Performance & Value Based Agency Remuneration

5 ways Agency Account Management can become indispensable again

How to avoid a goose egg negotiating agency fees

Marketing Technology and its impact on Media Ethics and Transparency

3 questions for agency search and selection expert – Anita Zanesco

How do you select a strategic marketing consultant to assist with your agency search?

October 2006

Spielberg or Ridley Scott, who is the right director for your TVC?

Five ways to make agencies more effective in presenting their credentials

The 5 biggest mistakes made by advertisers when pitching

Pitching the incumbent agency: Procurement versus Consultant perspective

How to incentivise collaborative agency behaviour with performance based remuneration

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