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How to avoid a goose egg negotiating agency fees

August 9, 2021

agency remuneration / compensation, agency search & selection, marketing procurement

…needs and requirements from executive management, account management, strategy and/or creative resources. So a little honest reflection about your real needs will help the agency create a staffing plan that’s…

Comparisons

April 29, 2019

…to evaluate? YES / NO Are you measuring the group performance rather than individual performance? YES / NO Are you wanting quantifiable and qualifiable results? YES / NO Are you…

Do You Really, Truly Want to Transform Your Agency?

November 13, 2017

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation

…“performance partner,” where you work together in a relationship designed to improve brand performance. A long-term commitment. You analyze the client’s brand problems and identify their “full performance potential.” You…

Newsletter 08 December 2016

December 8, 2016

…Consumer goods client reviews media agency performance, value and transparency without a pitch What can marketers do now to manage brands through the media transparency debate? You want transparency from…

Managing Marketing: The challenges facing CMOs today

June 1, 2018

agency solutions, industry news & trends, marketing process optimisation, podcasts, strategic management

…and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Andy Lark is the Chief Marketer and Chair of Group Lark. He is also…

How media agencies can poison the waterhole in a pitch

October 9, 2019

agency remuneration / compensation, marketing procurement, media planning & buying

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. With price becoming such a driver in the selection…

Terms & Conditions

September 10, 2011

…of Suite 702, 53 Walker Street, North Sydney NSW 2060 operates a business of market management consultants. TrinityP3 has provided you with a letter which accompanies these terms and conditions…

Newsletter 7th February 2018

February 7, 2018

…case studies To deliver performance, marketers need to be measuring the right metrics. TrinityP3 has helped many marketers review and implement the best performance metrics. Rather than just talk about…

Why Squeezing More From Your Agency Can Be A Really Bad Idea

June 18, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment

…indispensible advisors in their client’s businesses. Here are some juice driving ideas: Pay For Performance Mention pay for performance, PBR (payment by results) or even ‘bonus’ and many glaze over…

Newsletter 09 November 2016

November 23, 2016

…doing it wrong Digital-holics unite to admit their problem 5 myths about pitch management, agency remuneration and relationship management Why marketing needs to change to drive a business Managing marketing:…

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How to avoid a goose egg negotiating agency fees

Comparisons

Do You Really, Truly Want to Transform Your Agency?

Newsletter 08 December 2016

Managing Marketing: The challenges facing CMOs today

How media agencies can poison the waterhole in a pitch

Terms & Conditions

Newsletter 7th February 2018

Why Squeezing More From Your Agency Can Be A Really Bad Idea

Newsletter 09 November 2016

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