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Industry Transparency Is a One-Way Mirror

May 31, 2017

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement

…the latest hot issue, justifying outrage over certain media agency practices and setting the stage for reviews of media contracts and fees. Agency hiring and firing remain another advertiser favourite,…

The First Step for The Agency of the Future: Become a Well-Run Business

April 1, 2019

agency remuneration / compensation, agency solutions, industry news & trends

…only make this situation worse. Agencies need to take control of scopes of work and fees to improve quality, effectiveness and financial resources. 2. Upgrading agency talent and salaries. Agency…

Engagement Agreements to align expectations and performance – Three case studies

October 4, 2017

agency solutions, case studies, interesting observations, marketing process optimisation

…the way of working with the agency or agency roster, in this case, it also defined the way of working between the various marketing teams, particularly the relationship between the…

The traps and pitfalls of developing an output-based agency fee model

April 14, 2021

agency remuneration / compensation, marketing procurement

…we are happy to do that too. TrinityP3’s Agency Remuneration Agency Remuneration and Negotiation service ensures that the way in which you pay your agency is optimal. Read more here…

Four key ways TrinityP3 delivers value to agencies

November 4, 2020

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…well placed to help our agency clients. Firstly, many of TrinityP3’s consultants have lengthy agency experience in their CVs, often in the most senior roles and with both independents and…

Managing Marketing: The Journey Building A Successful Agency In The 21st Century

May 31, 2019

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement, podcasts

…the making because it was about twelve years ago that I turned up in Surrey Hills or Redfern? Mark: Redfern. Darren: At your invitation to come and see the agency…

How many producers do you need to make a television commercial?

September 23, 2015

marketing process optimisation, marketing procurement, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When the credits roll on the latest Hollywood blockbuster you will notice there are a…

Newsletter 06 July 2016

July 7, 2016

…In this video we explore the trend of the media agency getting paid by the media owners and publishers, an increasingly common practice which leads to the media agency earning…

4 thoughts on advertiser / agency relationships – Luxottica and SapientNitro

January 9, 2015

agency solutions, interesting observations

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and difficult to define….

Newsletter 10 April 2019

April 10, 2019

…on how to improve your agency credentials then speak with a TrinityP3 consultant today. Register for more New Business When we started managing agency search projects almost two decades ago…

The social and financial considerations of agency remuneration

August 2, 2010

agency remuneration / compensation

…when the client’s spend came back so would the agency revenue. But instead we are seeing many advertisers now operating on the basis that if the agency can do the…

Managing Marketing: Making PR and Advertising Work Across the Globe

December 4, 2020

interesting observations, marketing process optimisation, podcasts, strategic management

…panels that sometimes we’re battling with the media agency or the advertising agency. But on the whole, my experience has been very positive. Darren: I was going to say because…

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Industry Transparency Is a One-Way Mirror

The First Step for The Agency of the Future: Become a Well-Run Business

Engagement Agreements to align expectations and performance – Three case studies

The traps and pitfalls of developing an output-based agency fee model

Four key ways TrinityP3 delivers value to agencies

Managing Marketing: The Journey Building A Successful Agency In The 21st Century

How many producers do you need to make a television commercial?

Newsletter 06 July 2016

4 thoughts on advertiser / agency relationships – Luxottica and SapientNitro

Newsletter 10 April 2019

The social and financial considerations of agency remuneration

Managing Marketing: Making PR and Advertising Work Across the Globe

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