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Agency DEI policies are great. Now how about improving advertising output to match?

June 23, 2021

agency search & selection, agency solutions, industry news & trends

…with a major investment of effort and money in ensuring that management and staffing structures are changing to reflect the diverse world we all operate within. Clearly, this work is…

Newsletter 21 December 2016

January 13, 2017

…and predictions into marketing management in 2017. Read all the predictions here. Get the marketing management book of the year What are the top issues and trends for 2016? Which…

Even facing recession, price should not be the final or only criteria

November 20, 2008

agency remuneration / compensation

…experience 2. Quality assurance programs 3. Relationship management 4. Workflow management 5. Financial and qualitative reporting 6. Transparency and accountability 7. Remuneration The successful solution was not the cheapest, because…

Why it is time to bring your advertising production into the 21st Century

October 9, 2015

agency solutions, interesting observations, marketing procurement, print production, television & electronic production

…update your production management system? Talk to us. TrinityP3 can transform your production structure and process to fit your future needs now. Find out more about TrinityP3’s Production Management Assessment…

The mismanaged creative agency pitch

April 6, 2018

agency search & selection, interesting observations, marketing procurement

…mins to present it to the senior management of Stanley Cook Limited. By the end of the day, having sat through five rather lack lustre presentations, the three businessmen were…

Resources

October 8, 2018

…TrinityP3 blog. Top 50 Marketing Management Books: Buy the Marketing Management Book of the Year. A annual of the topic stories and articles of the year ion paperback and e-book….

Newsletter 19 December 2018

December 18, 2018

Global Marketing Management Update 19 December 2018 Welcome to the December edition of TrinityP3’s e-news As the year draws to a close, it’s time to prepare for the…

Outsourcing marketing leadership – the missing link

July 29, 2020

agency solutions, marketing process optimisation

This blog is written by Alexandra King, CMO and Co-Director of ask Marketing, bringing Virtual Marketing Management to Australia. Their team of Virtual Marketing Managers (VMMs) provide senior marketing leadership…

Managing Marketing: The Roles of Design in Building Brands

November 13, 2020

interesting observations, marketing process optimisation, podcasts

…read these articles that go, “Brand management’s dead.” No, it’s not. We need brand management more than ever before, because, brand management’s not about managing intellectual property or managing a…

Newsletter- January 2014

October 9, 2014

…Partner In this Issue » Book of the Year – Hurry, Selling Fast » 10 Marketing Management Trends 2014 » 7 New Year’s Disciplines » Top TrinityP3 Posts for the…

Managing Marketing: The challenges facing the advertising agency business model

April 21, 2017

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, return on investment

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Andrew Reeves is the Founder and CEO of ARC Limited with…

Managing Marketing: The Role Of Audits In Marketing And Advertising

October 18, 2019

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, podcasts, return on investment

…on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Adrian Jenkins is a Chartered Accountant and the Founder and…

Data quality management and benchmarking for a brand marketer – Case study

August 31, 2015

case studies, data & direct marketing, marketing process optimisation, strategic management

Client Category – Data Quality Management Challenging Problem: An Australian Brand Marketing Manager was initially looking to assess email providers, and was questioning the value of two existing suppliers to…

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Agency DEI policies are great. Now how about improving advertising output to match?

Newsletter 21 December 2016

Even facing recession, price should not be the final or only criteria

Why it is time to bring your advertising production into the 21st Century

The mismanaged creative agency pitch

Resources

Newsletter 19 December 2018

Outsourcing marketing leadership – the missing link

Managing Marketing: The Roles of Design in Building Brands

Newsletter- January 2014

Managing Marketing: The challenges facing the advertising agency business model

Managing Marketing: The Role Of Audits In Marketing And Advertising

Data quality management and benchmarking for a brand marketer – Case study

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