You searched for How to avoid the traditional to digital marketing transition trap

5 ways you could be greenwashing the climate without knowing it

September 23, 2020

green marketing & sustainability, industry news & trends, marketing procurement

…for a client and you really want to show what a great job they’re doing, but you worry they may be part of the problem? Most of us know that…

Managing Marketing – what makes a good strategy?

November 4, 2015

interesting observations, podcasts, return on investment, strategic management

…marketing strategy to match the business strategy and it’s kind of like Russian dolls. Marketing exists to leverage the business strategy and digital should exist to leverage the marketing strategy…

Time for marketers to follow P&G’s lead and apply the Golden Rule

February 3, 2017

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management

…need to apply the Golden Rule. The Golden Rule is the Man with the Gold makes the rules. Or put another way, the market sets the price but the buyer…

Managing Marketing: Advertising agency new business successes and failures

September 21, 2018

agency search & selection, agency solutions, interesting observations, podcasts, strategic management

…rigour to the depth of how they view their clients’ business. And I think that will allow them to get all the business they want from all the clients they…

Marketers. Are there any leaders left? (Why we need The Marketing Academy)

April 27, 2018

industry news & trends, return on investment, strategic management

…to become an inspirational leader Professional Development: How to become an exceptional marketer Purpose: How to become a change maker The acceptance in to the programme is a journey itself….

Managing Marketing: What Makes A Great Marketing, Media & Advertising Event Like Mumbrella360

May 24, 2019

industry news & trends, podcasts

…see it that they pay to do whatever they like. They still have to fulfil the obligation to the audience, which is to leave them somehow richer than when they…

Managing Marketing – Defining media value in a media market obsessed with cost

March 9, 2016

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, podcasts, return on investment, social media & digital marketing

…from company chairs all the way through to presidents of the entire organisation, dedicating their entire day to listening to what the agencies have to say. Darren: That’s great to…

Managing Marketing – Data, intuition and fact-based decision making

August 21, 2015

data & direct marketing, industry news & trends, marketing process optimisation, podcasts, strategic management

…a month ago to stimulate. Darren: And then they do more on their own. Glenn: Then closer to the day of purchase they’re doing searches to find more information, then…

It’s time to get back to Marketing ROI basics and that means starting with the budget

May 25, 2016

interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…silos, may know the bottom line amount of their marketing spend (and how it is performing to the minute), but they don’t really know how their marketing budget is being…

Newsletter 24 June 2020

July 21, 2020

Global Marketing Management Update 24 June 2020 Welcome to the June edition of TrinityP3’s e-news To quote the Tale of Two Cities, “It was the best of times, it was…

Testimonial

October 11, 2020

…about coaching a small agency owner on how to present their business to potential clients and how revenue and profit can be increased. Again, I found the conversations enjoyable and…

Managing Marketing: Talking data, big data, small data, first, second and third party data.

June 22, 2018

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, podcasts, return on investment, social media & digital marketing, strategic management

…existing customer experience that they have today to what they could create tomorrow using the information they already have. The challenge that they have is that they don’t actually have…

Tips on how to bridge the digital advertising divide

May 16, 2012

agency solutions, media planning & buying, social media & digital marketing

…agency needs to get digital. If they don’t, they need to be educated. If they can’t get there or can’t operate effectively in the D-M-Z – you need to switch…

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5 ways you could be greenwashing the climate without knowing it

Managing Marketing – what makes a good strategy?

Time for marketers to follow P&G’s lead and apply the Golden Rule

Managing Marketing: Advertising agency new business successes and failures

Marketers. Are there any leaders left? (Why we need The Marketing Academy)

Managing Marketing: What Makes A Great Marketing, Media & Advertising Event Like Mumbrella360

Managing Marketing – Data, intuition and fact-based decision making

It’s time to get back to Marketing ROI basics and that means starting with the budget

Newsletter 24 June 2020

Testimonial

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