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Newsletter – Nov 2014

November 20, 2014

…the amazing work of Assistance Dogs. The New TrinityP3 Marketing Management Book 2014 Edition Darren Woolley’s Top 50 Marketing Management Posts of 2014 This year’s Marketing Management Book of the…

Results Performance Assessment

April 23, 2015

Our Results Performance Assessment evaluates how your marketing team currently maps metrics against business goals, and provides recommendations to further build, develop and optimize this part of your operation. Why…

5 ways to optimise transparency in your marketing department

November 2, 2016

Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…performance, trust issues with management, poor decision making and ineffective marketing output. Communicating appropriately, regularly and freely with your team, and encouraging them to do the same, will help build…

Managing Marketing – Getting better Sales and Marketing collaboration

October 7, 2015

customer relationship management, interesting observations, podcasts, return on investment, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Peter Strohkorb, CEO of Peter Strohkorb Consulting International shares his thoughts…

Bian Que and the preventative approach to marketing process

April 22, 2013

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…management – this typically is relationship and collaboration management using either Evalu8ing or Hainsight, developing more aligned marketing processes with the Engagement Agreement process or Production Management – all preventative…

Are management consultancies really agencies?

April 1, 2020

Tweet Share Share Buffer Pin While management consultants are focusing on marketing, media and advertising. Just as media, marketing and advertising agencies are focusing on offering consulting services to their…

The top 3 crazy lessons learned by the EU GDPR compliance implementation

March 4, 2019

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, strategic management

…identifiable) within each: Email / sms deployment technology Tag management Marketing automation technology Content management or delivery network Customer Relationship Manager (CRM) technology Data Management Platform (DMP) Campaign management application…

Benchmarking the marketing FTEs within your organisation

October 22, 2014

agency remuneration / compensation, agency solutions, customer relationship management, marketing process optimisation, marketing procurement, media planning & buying, resource rate calculator, social media & digital marketing, strategic management, television & electronic production

…management Agency / Supplier Management Sponsorship Events Media (Traditional) Media (Digital) Advertising Production Customer Relationship Management Customer Data & Analytics SEO SEM Social Media Research Production Management Corporate Design The…

Managing Marketing: The transformation of Higher Education marketing

March 3, 2017

customer relationship management, data & direct marketing, industry news & trends, podcasts, public sector, return on investment, social media & digital marketing, strategic management

…don’t know. Measurement and Budget Management Darren: Yeah, or the other one you get, especially specialist supply, these rosters that we see with 100s and 100s of specialist agencies and…

25 client and agency personality types that will influence relationships

January 18, 2016

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…Master Manipulator Plays agencies on the roster off against each other in order to try to achieve better performance but ends up building a culture of fear and mistrust. Uses…

Client agency relationships in advertising: 4 problems that cause breakdowns

February 3, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…with new media, creative channels, a shift in the role of the consumer, speed to market and increased real-time performance accountability meaning there are few agencies who can offer the…

Transforming Advertising Production for the 21st Century

April 11, 2016

interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…some traps that I see out there which you need to be aware of. The first one is we talk about asset management, we talk brand management, we see a…

Managing Television Production Costs for Maximum Value

May 6, 2010

television & electronic production

…overseas are engaging production consultants to manage the procurement and production process to deliver the best possible value. The TrinityP3 TV Production Management process provides opportunities for the advertiser to…

What do marketing business alignment and design thinking have in common?

September 7, 2015

marketing process optimisation, return on investment, strategic management

…as the real end goal when you apply this type of design thinking to the management of a business is change – at a cultural, organisational, resource and management level….

Managing Marketing: The Transition Of B2B and B2C to H2H

October 9, 2020

customer relationship management, data & direct marketing, marketing process optimisation, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Alexandra King (seated front), the co-Founder and Director (with her sister…

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Newsletter – Nov 2014

Results Performance Assessment

5 ways to optimise transparency in your marketing department

Managing Marketing – Getting better Sales and Marketing collaboration

Bian Que and the preventative approach to marketing process

Are management consultancies really agencies?

The top 3 crazy lessons learned by the EU GDPR compliance implementation

25 client and agency personality types that will influence relationships

Client agency relationships in advertising: 4 problems that cause breakdowns

Managing Television Production Costs for Maximum Value

What do marketing business alignment and design thinking have in common?

Managing Marketing: The Transition Of B2B and B2C to H2H

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