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Managing Marketing: The Role Of Audits In Marketing And Advertising

October 18, 2019

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, podcasts, return on investment

…on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Adrian Jenkins is a Chartered Accountant and the Founder and…

Newsletter 19 December 2018

December 18, 2018

Global Marketing Management Update 19 December 2018 Welcome to the December edition of TrinityP3’s e-news As the year draws to a close, it’s time to prepare for the…

The mismanaged creative agency pitch

April 6, 2018

agency search & selection, interesting observations, marketing procurement

…mins to present it to the senior management of Stanley Cook Limited. By the end of the day, having sat through five rather lack lustre presentations, the three businessmen were…

Take the Pledge! End Madison Avenue’s Manslaughter!

September 15, 2017

agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, strategic management

…than just rationalise your roster, it is important to align it to your strategy. Find out more about how we can help you manage your total roster to maximise performance….

Results Performance Assessment

April 23, 2015

Our Results Performance Assessment evaluates how your marketing team currently maps metrics against business goals, and provides recommendations to further build, develop and optimize this part of your operation. Why…

5 ways to optimise transparency in your marketing department

November 2, 2016

Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…performance, trust issues with management, poor decision making and ineffective marketing output. Communicating appropriately, regularly and freely with your team, and encouraging them to do the same, will help build…

Are management consultancies really agencies?

April 1, 2020

Tweet Share Share Buffer Pin While management consultants are focusing on marketing, media and advertising. Just as media, marketing and advertising agencies are focusing on offering consulting services to their…

Managing Marketing: The transformation of Higher Education marketing

March 3, 2017

customer relationship management, data & direct marketing, industry news & trends, podcasts, public sector, return on investment, social media & digital marketing, strategic management

…don’t know. Measurement and Budget Management Darren: Yeah, or the other one you get, especially specialist supply, these rosters that we see with 100s and 100s of specialist agencies and…

Bian Que and the preventative approach to marketing process

April 22, 2013

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…management – this typically is relationship and collaboration management using either Evalu8ing or Hainsight, developing more aligned marketing processes with the Engagement Agreement process or Production Management – all preventative…

Benchmarking the marketing FTEs within your organisation

October 22, 2014

agency remuneration / compensation, agency solutions, customer relationship management, marketing process optimisation, marketing procurement, media planning & buying, resource rate calculator, social media & digital marketing, strategic management, television & electronic production

…management Agency / Supplier Management Sponsorship Events Media (Traditional) Media (Digital) Advertising Production Customer Relationship Management Customer Data & Analytics SEO SEM Social Media Research Production Management Corporate Design The…

The top 3 crazy lessons learned by the EU GDPR compliance implementation

March 4, 2019

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, strategic management

…identifiable) within each: Email / sms deployment technology Tag management Marketing automation technology Content management or delivery network Customer Relationship Manager (CRM) technology Data Management Platform (DMP) Campaign management application…

Managing Marketing – Getting better Sales and Marketing collaboration

October 7, 2015

customer relationship management, interesting observations, podcasts, return on investment, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Peter Strohkorb, CEO of Peter Strohkorb Consulting International shares his thoughts…

25 client and agency personality types that will influence relationships

January 18, 2016

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…Master Manipulator Plays agencies on the roster off against each other in order to try to achieve better performance but ends up building a culture of fear and mistrust. Uses…

Managing Marketing: The Power of Curiosity in the Commercial World

March 18, 2022

podcasts, strategic management

…the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Adam Murphy has an extensive career in research, insights and innovation, particularly focusing on the brewing industry….

Client agency relationships in advertising: 4 problems that cause breakdowns

February 3, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…with new media, creative channels, a shift in the role of the consumer, speed to market and increased real-time performance accountability meaning there are few agencies who can offer the…

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Managing Marketing: The Role Of Audits In Marketing And Advertising

Newsletter 19 December 2018

The mismanaged creative agency pitch

Take the Pledge! End Madison Avenue’s Manslaughter!

Results Performance Assessment

5 ways to optimise transparency in your marketing department

Are management consultancies really agencies?

Bian Que and the preventative approach to marketing process

The top 3 crazy lessons learned by the EU GDPR compliance implementation

Managing Marketing – Getting better Sales and Marketing collaboration

25 client and agency personality types that will influence relationships

Managing Marketing: The Power of Curiosity in the Commercial World

Client agency relationships in advertising: 4 problems that cause breakdowns

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