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Agency Remuneration Deals Gone Wrong

March 29, 2010

A couple of weeks ago we completed a project benchmarking the agency remuneration. The marketer got us in because the agency CEO had presented the Marketing Director with a bill…

Advertising Agencies’ Top Three Strategic Challenges — and Two Solutions

January 20, 2020

agency remuneration / compensation, industry news & trends, marketing procurement

…brand growth rates stalled. Billing rates for consultants grew to 5-6x consultant salaries, while agency billing rates declined to 2x agency salaries. Agencies today face a pressing need to dig…

4 thoughts on advertiser / agency relationships – BankWest & Host

August 29, 2014

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and difficult to define….

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

February 20, 2012

agency remuneration / compensation, agency solutions, strategic management

…While overpaying the agency will make the agency senior management happy, it can lead to complacency developing between the agency and the advertiser. After all, the adage that the squeaky…

What if the problem with your agency is you and not them?

August 2, 2021

agency solutions, Evalu8ing - Relationship Performance Monitoring

…or an agency, chances are you’ve got better things to do than start or participate in an agency review. So unless you’re at the mercy of an international alignment, competitive…

4 thoughts on advertiser / agency relationships – Audi and Holler

April 15, 2015

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and…

Has the future of the media agency just been shown to us?

September 14, 2016

agency solutions, data & direct marketing, industry news & trends, interesting observations

…that has recently launched out of Denmark. And they are already posing a threat of sorts to the traditional media agency model. Having worked in and around the media agency…

Why not listening to your agency wastes time and money

July 29, 2019

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement

…marketers quickly tune out an agency’s point of view if they believe there’s a real gulf between their own knowledge and an agency’s understanding. And true enough – most agency…

Newsletter 08 December 2016

December 8, 2016

…media agency? Look at your own behaviour first While a lot of the focus regarding media agency transparency is on the media agency, the fact is that this behaviour has…

7 ways you might be demotivating your existing agencies

February 2, 2018

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations

…for every agency you add to the roster, but fortunately not many people know that, so you should be fine. Agreeing an inclusive retainer, then loading the agency with additional…

A procurement professional responds to the poorly managed RFP

June 3, 2015

agency search & selection, interesting observations, marketing procurement

…marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I received an email from a procurement professional in North America who…

How accountable agency remuneration can improve client agency relationships

November 9, 2011

agency remuneration / compensation, agency solutions, strategic management

…agency can be any agency from media to pr to traditional creative agency and digital. The foundation of the remuneration model is being able to define and quantify the scope…

Managing Marketing: The impact of deregulation on the dramatically changing advertising industry

January 10, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, media planning & buying, podcasts, strategic management

…this is our digital agency and here’s our search agency. Simon: I think one of the interesting things about procurement—what the industry is coming to terms with now and we’ve…

Managing Marketing – Journalists, confidentiality, PR and pitches

July 29, 2015

agency search & selection, agency solutions, interesting observations

…the ground and say, “This is what I stand for or this is what my brand represents”, more about themselves, their agency, their business. And then there are a whole…

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Agency Remuneration Deals Gone Wrong

Advertising Agencies’ Top Three Strategic Challenges — and Two Solutions

4 thoughts on advertiser / agency relationships – BankWest & Host

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

What if the problem with your agency is you and not them?

4 thoughts on advertiser / agency relationships – Audi and Holler

Has the future of the media agency just been shown to us?

Why not listening to your agency wastes time and money

Newsletter 08 December 2016

7 ways you might be demotivating your existing agencies

A procurement professional responds to the poorly managed RFP

How accountable agency remuneration can improve client agency relationships

Managing Marketing: The impact of deregulation on the dramatically changing advertising industry

Managing Marketing – Journalists, confidentiality, PR and pitches

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