You searched for Agency & Supplier Search Selection

Scope of Work Management for Agencies

July 6, 2017

…how much this solution could change your business for the better. We’d love to help. Go back to all the Agency & Agency Roster Performance Solutions here Find all the…

Newsletter 23 October 2019

October 23, 2019

…but also your creative agency and your digital agency. And you want to do it all at the same time. What are the pros and cons of undertaking the agency…

3 key ways to avoid an agency review

October 4, 2013

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement

…an agency review. Evaluation How well is the agency doing? (Really?). Whether you’re an agency or a marketer – not knowing how the agency is performing isn’t helpful. Regular evaluations…

Newsletter 27 April 2022

April 27, 2022

…suppliers. Read more on this here. There is no best practice agency roster structure any more We often see an industry trend where marketers add agencies to the roster, then…

8 SEO fundamentals for marketers and agencies in 2013

January 18, 2013

data & direct marketing, industry news & trends, social media & digital marketing, strategic management

…in search results or shared on social media is reliant on the effectiveness of the title. Titles in search are populated by the Title Tag on any piece of content….

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

November 27, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…agency selections; ad hoc and growing scope of work deliverables; auctions of deliverables among selected agencies; creation of internal agency operations; use of management consulting firms; and ongoing programs of…

Media Agency Remuneration Assessment

June 8, 2017

(How to ensure your agency compensation is delivering value and performance) Are you still paying your media agency on commission? Are you getting value for your media agency fee? Is…

Managing Marketing: Strategy, Media, Creative and Agency Brands

October 1, 2021

interesting observations, media planning & buying, podcasts, strategic management

…“Oh my God” the agency CFO’s pulling their hair out because someone’s just pushed a couple of million dollars onto another agency and we’ve lost revenue. How much of that…

7 critical SEO blunders agencies are still making

August 29, 2012

agency solutions, interesting observations, social media & digital marketing, strategic management

…comprehensive understanding. Conduct a site SEO audit to eliminate any potential search penalties There seems to be a lot of talk about the value of search strategy, social media implementation…

Advertising Agencies’ Top Three Strategic Challenges — and Two Solutions

January 20, 2020

agency remuneration / compensation, industry news & trends, marketing procurement

…brand growth rates stalled. Billing rates for consultants grew to 5-6x consultant salaries, while agency billing rates declined to 2x agency salaries. Agencies today face a pressing need to dig…

Agency Remuneration Deals Gone Wrong

March 29, 2010

agency remuneration / compensation

A couple of weeks ago we completed a project benchmarking the agency remuneration. The marketer got us in because the agency CEO had presented the Marketing Director with a bill…

Beyond the agency rate card: A menu of choice

January 21, 2019

agency remuneration / compensation, agency solutions, marketing process optimisation

…anything. The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts to protect themselves – and in fairness, their agency partner….

Newsletter 08 December 2016

December 8, 2016

…media agency? Look at your own behaviour first While a lot of the focus regarding media agency transparency is on the media agency, the fact is that this behaviour has…

Why not listening to your agency wastes time and money

July 29, 2019

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement

…marketers quickly tune out an agency’s point of view if they believe there’s a real gulf between their own knowledge and an agency’s understanding. And true enough – most agency…

« Previous Page Next Page »

Search

Scope of Work Management for Agencies

Newsletter 23 October 2019

3 key ways to avoid an agency review

Newsletter 27 April 2022

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

Media Agency Remuneration Assessment

Managing Marketing: Strategy, Media, Creative and Agency Brands

Advertising Agencies’ Top Three Strategic Challenges — and Two Solutions

Agency Remuneration Deals Gone Wrong

Beyond the agency rate card: A menu of choice

Newsletter 08 December 2016

Why not listening to your agency wastes time and money

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: Why The Pandemic Was The Best Thing To Happen

Production houses are tweaking their T&Cs to get rich

For an ideas industry, most agencies are very poor at protecting their intellectual property