…how much this solution could change your business for the better. We’d love to help. Go back to all the Agency & Agency Roster Performance Solutions here Find all the…
…but also your creative agency and your digital agency. And you want to do it all at the same time. What are the pros and cons of undertaking the agency…
…an agency review. Evaluation How well is the agency doing? (Really?). Whether you’re an agency or a marketer – not knowing how the agency is performing isn’t helpful. Regular evaluations…
…suppliers. Read more on this here. There is no best practice agency roster structure any more We often see an industry trend where marketers add agencies to the roster, then…
…in search results or shared on social media is reliant on the effectiveness of the title. Titles in search are populated by the Title Tag on any piece of content….
…agency selections; ad hoc and growing scope of work deliverables; auctions of deliverables among selected agencies; creation of internal agency operations; use of management consulting firms; and ongoing programs of…
…the agency itself. This allows the agency, contractually, to use the trading desk as it would any other third party supplier. The addendums often state that the client has no…
(How to ensure your agency compensation is delivering value and performance) Are you still paying your media agency on commission? Are you getting value for your media agency fee? Is…
…“Oh my God” the agency CFO’s pulling their hair out because someone’s just pushed a couple of million dollars onto another agency and we’ve lost revenue. How much of that…
…comprehensive understanding. Conduct a site SEO audit to eliminate any potential search penalties There seems to be a lot of talk about the value of search strategy, social media implementation…
…brand growth rates stalled. Billing rates for consultants grew to 5-6x consultant salaries, while agency billing rates declined to 2x agency salaries. Agencies today face a pressing need to dig…
A couple of weeks ago we completed a project benchmarking the agency remuneration. The marketer got us in because the agency CEO had presented the Marketing Director with a bill…
…anything. The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts to protect themselves – and in fairness, their agency partner….
…media agency? Look at your own behaviour first While a lot of the focus regarding media agency transparency is on the media agency, the fact is that this behaviour has…
…marketers quickly tune out an agency’s point of view if they believe there’s a real gulf between their own knowledge and an agency’s understanding. And true enough – most agency…