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What does your business do to support Mature Workers?

January 20, 2021

industry news & trends, return on investment, strategic management

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agency and supplier rosters. Mature workers are the heart and lungs of…

Why your agency may not be your best solution for your digital strategy alignment

December 12, 2011

agency search & selection, agency solutions, social media & digital marketing, strategic management

…agency to manage. Meanwhile your corporate affairs people have engaged a public relations firm that specialises in reputation management and is managing the social networking with a Twitter account, a…

Transforming Advertising Production for the 21st Century

April 11, 2016

interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…some traps that I see out there which you need to be aware of. The first one is we talk about asset management, we talk brand management, we see a…

What do marketing business alignment and design thinking have in common?

September 7, 2015

marketing process optimisation, return on investment, strategic management

…as the real end goal when you apply this type of design thinking to the management of a business is change – at a cultural, organisational, resource and management level….

How to achieve consistent communication across the business in a changing world

October 10, 2016

agency solutions, interesting observations, marketing process optimisation, strategic management

…genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. Collaboration software, stand up meetings, digital asset management systems, email protocols etc are all aimed…

Managing Marketing: The Transition Of B2B and B2C to H2H

October 9, 2020

customer relationship management, data & direct marketing, marketing process optimisation, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Alexandra King (seated front), the co-Founder and Director (with her sister…

Building Brands When All Around You are Losing Theirs

May 29, 2019

industry news & trends, marketing process optimisation, strategic management

…dwindling relevance for the art of brand management. Brand strategy or tactics? It is called brand ‘management’ because it is about developing and implementing a strategy best to use the…

Managing Television Production Costs for Maximum Value

May 6, 2010

television & electronic production

…overseas are engaging production consultants to manage the procurement and production process to deliver the best possible value. The TrinityP3 TV Production Management process provides opportunities for the advertiser to…

The transition from one agency to the next is becoming more complex

May 30, 2016

agency search & selection, agency solutions, marketing process optimisation, strategic management

…‘transition team’ inside the new agency aligning core competencies to the incumbent. Other agencies and suppliers on the roster: Agencies on the roster increasingly cooperate and coordinate their activities, therefore…

3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

July 21, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…assisting marketers to align their agency roster to their strategic requirements. This process is our Strategic Alignment process. The process was initially developed to align agencies and suppliers, but increasingly…

Are marketers really as agency promiscuous as the Pitcher App infers?

January 23, 2015

agency search & selection, agency solutions, industry news & trends, marketing procurement

…or just to casual hook ups? When you look at many brand rosters, it is not unusual to see there are multiple agencies on the roster. Sometimes this is simply…

Implementing an output-based cost marketing model – Case study

July 20, 2015

agency remuneration / compensation, agency solutions, case studies, marketing procurement, return on investment, strategic management

…for all campaign elements and collateral deliverables Managed the reduction of the agency roster from 100 to 15, designed and introduced a clear working model for the new roster, and…

Implementing a marketing model to match specific business needs – Case study

July 1, 2015

agency remuneration / compensation, agency search & selection, case studies, return on investment, strategic management

…elements and collateral deliverables Managed the reduction of the agency roster from 75 to 20, designed and introduced a clear working model for the new roster, and ensured that all…

Do marketers in Asia face similar marketing challenges to those in the West?

July 10, 2019

interesting observations, marketing process optimisation, marketing procurement, media planning & buying, return on investment, strategic management

…budget pressure, ROI pressure….and …. skill/capability pressure. So what are some of these key marketing challenges? Marketing and Management Alignment What role does marketing currently play in the organisation and…

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What does your business do to support Mature Workers?

What do marketing business alignment and design thinking have in common?

How to achieve consistent communication across the business in a changing world

Managing Marketing: The Transition Of B2B and B2C to H2H

Building Brands When All Around You are Losing Theirs

Managing Television Production Costs for Maximum Value

The transition from one agency to the next is becoming more complex

3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

Are marketers really as agency promiscuous as the Pitcher App infers?

Implementing an output-based cost marketing model – Case study

Implementing a marketing model to match specific business needs – Case study

Do marketers in Asia face similar marketing challenges to those in the West?

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