You searched for How to avoid the traditional to digital marketing transition trap

The Golden Rule – The man with the gold makes the rules

June 25, 2020

…to use the Golden Rule and make some new rules. If the current ones are not working, then it is up to you to change the rules. Find out how…

Managing Marketing – Storytelling in business and marketing

July 17, 2015

industry news & trends, interesting observations, podcasts, strategic management

…the black smoke?” “Oh, it was the paints and the gas canisters that got…”, they’re just totally incorporating the information which they were told was not there and then, this…

Newsletter 14 November 2018

November 14, 2018

…Infographic: Top 10 ways to make the most of marketing technology budget MarTech and AdTech are significantly impacting the way marketers market today, and to invest in these technologies is…

Content marketing 101: Five basic principles you will need

April 12, 2013

data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, social media & digital marketing, strategic management

…has been employing a digital content marketing strategy since the early 90s, designed to cut through the clutter of traditional advertising. The company began publishing branded content on its Kraft…

A retail marketer gives his perspective on the role of marketing procurement

June 8, 2012

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, return on investment

…trends in procurement, their answer will be “they don’t like the process which just focuses on price.” “They would rather focus on the value they can bring to the business.”…

The Marketing Management Book of the Year – 2014 edition

November 21, 2014

agency remuneration / compensation, agency search & selection, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, print production, resource rate calculator, return on investment, social media & digital marketing, strategic management, television & electronic production

…to analyse the data and compile a list of the top 50 most popular posts based on readership, sharing and comments. This led to the publication of the “Top 50…

10 ways the CFO could help their CMO be more financially and commercially successful

July 25, 2016

interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…quite aptly observed, marketing is too important to be left to the marketing department. So ten ways you might support your CMO to align your respective business goals and marketing…

Marketing Performance

April 23, 2015

…Aligning Marketing to Business Growth (How to make sure your marketing is delivering the needs of the business) Is your marketing strategy supporting the business goals and objectives? Are you…

TrinityP3 turns 15 with the top 15 marketing management posts of all time

January 14, 2015

agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing, strategic management

…digital seamlessly into the current structure and function of marketing and the business. It is ensuring marketing becomes the junction between the business product and service structure and the customer…

11 trends in marketing services for 2011

January 17, 2011

interesting observations

…Aligning to the customer is essential In the face of this increasing fragmentation, the greatest challenge for many organisations is how to align to the customer. But in the face…

Engagement Agreements to align expectations and performance – Three case studies

October 4, 2017

agency solutions, case studies, interesting observations, marketing process optimisation

…marketing teams to discuss the objectives of the workshop day and to map the interaction, touch points and processes of the marketing team with the roster. The workshop was held…

« Previous Page Next Page »

Search

The Golden Rule – The man with the gold makes the rules

Managing Marketing – Storytelling in business and marketing

Newsletter 14 November 2018

A retail marketer gives his perspective on the role of marketing procurement

10 ways the CFO could help their CMO be more financially and commercially successful

Marketing Performance

11 trends in marketing services for 2011

Engagement Agreements to align expectations and performance – Three case studies

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

ThinkTV and the Future of TV Advertising – Are we in the future, or the past?

Should agencies adhere to the same ethical, environmental and social standards their clients do?

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on