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What can marketers do now to manage brands through the media transparency debate?

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing

This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and…

Newsletter 8 January 2020

…agencies to maximise performance and productivity? Do you need to create greater alignment and collaboration between marketing and the organisation? Are you looking to develop better measures of the performance…

Newsletter 4th October 2017

…supplier categories including creative, digital, media, design, social and the disciplines within each of these categories including management, account management, strategy, conceptualisation, production and implementation. Using the data we have…

Sustainable Marketing

…& Roster Solutions here Find Media Performance Solutions here Find Digital & Technology Solutions here Find Implementation & Delivery Solutions here To talk to a real person about anything on…

Newsletter 26 October 2016

…role these teams will increasingly play in risk management, helping marketers deal with the huge complexity of the global market, and the differences found on a market by market basis….

What Kind of CMO Leadership Do Advertisers Need Today?

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…plans” for their underperforming brands. This means developing an understanding of the reasons for current brand underperformance and setting higher goals for “full performance achievement” over the next 3-5 years….

Digital and Technology alignment – Become an instant expert

agency solutions, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management

…stay tuned for our final two posts in the ‘Become an Instant Expert’ Series: 1. Marketing performance measurement 2. Agency Performance Measurement 3. Media performance management 5. Agile marketing delivery…

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