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Newsletter 4 December 2019

December 10, 2019

…agency scramble for new business has pitted agency against agency in an industry price war. Where is this headed? Can any agency “break out” of this deadly cycle and join…

September 2006/2

October 24, 2014

…like with like. While overpaying the agency will make the agency senior management happy, it can lead to complacency developing between the agency and the advertiser. After all, the adage…

The ROI of TrinityP3’s 300% website visitor growth explained

May 8, 2013

interesting observations, marketing process optimisation, return on investment, social media & digital marketing, strategic management

…(return on influence) Or what about ROR? (return on relationship) And many other permutations can be searched and found indexed on thousands of search engines. There is no shortage of…

Managing Marketing: Why Procurement are the Marketing Good Guys

November 26, 2021

green marketing & sustainability, marketing procurement, podcasts

…their suppliers, ideally, rather than forcing their suppliers, but helping their suppliers to adopt more diverse practices and more responsible practices. So yeah, it’s interesting to reflect on that from…

8 high risk SEO strategies your agency might be using

June 26, 2013

industry news & trends, interesting observations, marketing procurement, social media & digital marketing, strategic management

…discussions with your agency. Any SEO strategy should be clearly articulated by your supplier and I recommend ending your relationship if your agency is not forthcoming with how they are…

Why your PR agency could be inviting a Google penalty

September 11, 2013

industry news & trends, interesting observations, social media & digital marketing, strategic management

…of the most important changes to how search works. Two updates in particular have penalised non-compliant tactics that are implemented to gain better search positions – the Panda Update and…

How Procurement grades Marketing expenditure strategically

October 25, 2013

agency remuneration / compensation, industry news & trends, interesting observations, marketing procurement, strategic management

…Yet Sherrin fell into the same trap. Today, even Apple CEO Tim Cook is taking lessons from Nike on supplier management, after Apple were accused of condoning poor supplier labour…

238 million reasons to get digital agency search and selection right

August 24, 2012

agency search & selection, agency solutions, interesting observations, social media & digital marketing

…weight to applying the same – if not more – rigor to your digital agency search process. So if you’re in the process of contemplating digital agency search and thinking…

A misguided response to advertising’s long-standing pitch problem

September 2, 2019

agency search & selection, marketing procurement

…as the ICA is stating: “when it comes to agency selection, of any kind, it’s not working…” I resent the assertion that “agency selection, of any kind” (which is, by…

What does it mean, to really look at your marketing supplier roster?

July 26, 2021

agency search & selection, marketing process optimisation, marketing procurement

…agencies/suppliers going forward. Maybe a mental note is taken to start the process earlier in looking at their agency/supplier roster, in order to better support, the best practice operating model…

Marketing management predictions for 2017 by the TrinityP3 consultants

December 16, 2016

agency remuneration / compensation, customer relationship management, data & direct marketing, green marketing & sustainability, industry news & trends, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Each year the TrinityP3 consultants work with marketers, advertisers and procurement professionals to improve the…

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Newsletter 4 December 2019

September 2006/2

Managing Marketing: Why Procurement are the Marketing Good Guys

How Procurement grades Marketing expenditure strategically

A misguided response to advertising’s long-standing pitch problem

What does it mean, to really look at your marketing supplier roster?

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