You searched for Agency & Supplier Search Selection

IPG Mediabrands shifts to pay for performance – will your agency?

July 15, 2013

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Since 2009 we have been promoting the idea of moving away from cost based remuneration…

Do bigger agency networks mean better for marketers?

October 28, 2013

agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The announced merger of the Publicis and Omnicom Groups to form the world’s largest communications…

The Ad Industry in 2018 – The Year of Magical Thinking

May 2, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, return on investment, strategic management

…up the shortfall by cutting costs. Marketing has lost much of its muscle, so it is turning its ire on its agency partners and investing in internal agency operations. Revenue…

Telling a great agency story

May 25, 2021

…minutes we will share with you our view on what makes a good media agency story, great. Stephen, what is the secret to telling a great agency story? STEPHEN: Ah,…

Defining the scope of advertising agency services to determine agency compensation

September 7, 2011

agency remuneration / compensation

This post was updated on October 25, 2018 to note the significant development of the scope of work approach for agency fees. While the predominant agency fee model is still…

Managing Marketing: Discussing creativity, innovation and their importance to business

March 16, 2018

agency solutions, interesting observations, iPhone business app, marketing process optimisation, podcasts, return on investment, strategic management

…Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren on the importance of creativity and innovation in business today. They explore the nature of agency creativity…

The ROI of TrinityP3’s 300% website visitor growth explained

May 8, 2013

interesting observations, marketing process optimisation, return on investment, social media & digital marketing, strategic management

…(return on influence) Or what about ROR? (return on relationship) And many other permutations can be searched and found indexed on thousands of search engines. There is no shortage of…

Managing Marketing: Why Procurement are the Marketing Good Guys

November 26, 2021

green marketing & sustainability, marketing procurement, podcasts

…their suppliers, ideally, rather than forcing their suppliers, but helping their suppliers to adopt more diverse practices and more responsible practices. So yeah, it’s interesting to reflect on that from…

8 high risk SEO strategies your agency might be using

June 26, 2013

industry news & trends, interesting observations, marketing procurement, social media & digital marketing, strategic management

…discussions with your agency. Any SEO strategy should be clearly articulated by your supplier and I recommend ending your relationship if your agency is not forthcoming with how they are…

Why your PR agency could be inviting a Google penalty

September 11, 2013

industry news & trends, interesting observations, social media & digital marketing, strategic management

…of the most important changes to how search works. Two updates in particular have penalised non-compliant tactics that are implemented to gain better search positions – the Panda Update and…

How Procurement grades Marketing expenditure strategically

October 25, 2013

agency remuneration / compensation, industry news & trends, interesting observations, marketing procurement, strategic management

…Yet Sherrin fell into the same trap. Today, even Apple CEO Tim Cook is taking lessons from Nike on supplier management, after Apple were accused of condoning poor supplier labour…

238 million reasons to get digital agency search and selection right

August 24, 2012

agency search & selection, agency solutions, interesting observations, social media & digital marketing

…weight to applying the same – if not more – rigor to your digital agency search process. So if you’re in the process of contemplating digital agency search and thinking…

Achieving alignment and collaboration with our agency search and selection process

October 29, 2012

agency search & selection, agency solutions, marketing procurement

…process for Strategic Supplier Search & Selection. Previously, we had regularly invited the other strategic rostered agencies to participate in selected parts of the process to ensure collaborative fit. It…

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IPG Mediabrands shifts to pay for performance – will your agency?

Do bigger agency networks mean better for marketers?

The Ad Industry in 2018 – The Year of Magical Thinking

Telling a great agency story

Defining the scope of advertising agency services to determine agency compensation

Managing Marketing: Discussing creativity, innovation and their importance to business

Managing Marketing: Why Procurement are the Marketing Good Guys

How Procurement grades Marketing expenditure strategically

Achieving alignment and collaboration with our agency search and selection process

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