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Newsletter 4 December 2019

agency scramble for new business has pitted agency against agency in an industry price war. Where is this headed? Can any agency “break out” of this deadly cycle and join…

September 2006/2

…like with like. While overpaying the agency will make the agency senior management happy, it can lead to complacency developing between the agency and the advertiser. After all, the adage…

Marketing management predictions for 2017 by the TrinityP3 consultants

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Each year the TrinityP3 consultants work with marketers, advertisers and procurement professionals to improve the…