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Newsletter- November 2013

…Partner In this Issue » Risk vs reward in agency compensation » Benchmarking is more than just rates » Golden Rule for agency performance » Top TrinityP3 Posts for the…

What Kind of CMO Leadership Do Advertisers Need Today?

…plans” for their underperforming brands. This means developing an understanding of the reasons for current brand underperformance and setting higher goals for “full performance achievement” over the next 3-5 years….

Digital and Technology alignment – Become an instant expert

…stay tuned for our final two posts in the ‘Become an Instant Expert’ Series: 1. Marketing performance measurement 2. Agency Performance Measurement 3. Media performance management 5. Agile marketing delivery…

Managing Marketing – Programmatic media buying, the opportunities and the considerations

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Gil Snir, Chief Marketing Officer at Benchmarketing talks about the opportunities,…