You searched for Agency & Supplier Search Selection

A misguided response to advertising’s long-standing pitch problem

September 2, 2019

agency search & selection, marketing procurement

…as the ICA is stating: “when it comes to agency selection, of any kind, it’s not working…” I resent the assertion that “agency selection, of any kind” (which is, by…

What does it mean, to really look at your marketing supplier roster?

July 26, 2021

agency search & selection, marketing process optimisation, marketing procurement

…agencies/suppliers going forward. Maybe a mental note is taken to start the process earlier in looking at their agency/supplier roster, in order to better support, the best practice operating model…

Is there any difference between an Agency and a Marketing Supplier?

April 6, 2016

agency remuneration / compensation, industry news & trends, marketing process optimisation, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. A common question we are asked is “How many agencies is ideal for a roster?”…

How TrinityP3 is helping optimise marketing performance through technology – Three case studies

October 18, 2017

agency search & selection, case studies, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing

…run by the company with our assistance On the selection of the platform, reviewing the current digital agency vendors, and in the absence of a certified supplier managing a selection…

Who’s In Charge? Marketing or Procurement?

March 28, 2018

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, strategic management

…shots. We’re increasingly asked to work with procurement when undertaking an agency search – either to work on the search itself, or to work with them through the negotiation or…

Beware shiny object syndrome when you pitch your business

May 20, 2019

agency search & selection, agency solutions, interesting observations, marketing procurement

…important in an agency pitch and agency evaluation process. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

8 big content marketing mistakes marketers are still making

April 5, 2013

data & direct marketing, industry news & trends, social media & digital marketing, strategic management

…and Content Strategy since early 2011. It was fascinating to read some of the insights from the recent Content Marketing Institute research report on Content Marketing in Australia – 2013…

Agency Transition Management

April 23, 2015

(How to start a new agency relationship to deliver maximum performance) Adding a new agency or supplier to your roster? Or are you replacing an existing roster supplier with a…

How much agency financial transparency do marketers really need?

June 4, 2014

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It is common for a tender or RFP to require the respondents to provide details…

A tale on why procurement is a dirty word in marketing

April 1, 2013

agency search & selection, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It may surprise the many advertising agencies that complain to me about procurement that we…

10 ways to bridge the marketing procurement gap

September 12, 2014

agency search & selection, interesting observations, marketing procurement, strategic management

…with procurement when undertaking an agency search – either to work on the search itself, or to work with them through the negotiation or contract development process. And while relationships…

10 key considerations when decoupling your television advertising production

December 16, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This post is not about whether you should or should not decouple your television advertising…

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A misguided response to advertising’s long-standing pitch problem

What does it mean, to really look at your marketing supplier roster?

Is there any difference between an Agency and a Marketing Supplier?

Who’s In Charge? Marketing or Procurement?

Beware shiny object syndrome when you pitch your business

Agency Transition Management

How much agency financial transparency do marketers really need?

A tale on why procurement is a dirty word in marketing

10 ways to bridge the marketing procurement gap

10 key considerations when decoupling your television advertising production

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