You searched for How to avoid the traditional to digital marketing transition trap

October 2014

October 23, 2014

…How to tell if your digital agency is buying fake followers – Hot Topics of the Month + MUCH MORE Newsletter October 2014 Welcome to the October edition of TrinityP3’s…

Managing Marketing: Discussing creativity, innovation and their importance to business

March 16, 2018

agency solutions, interesting observations, iPhone business app, marketing process optimisation, podcasts, return on investment, strategic management

…they’ve got the confidence to be themselves. Darren: The generation of the single child policy so there is a huge amount of pressure on their shoulders to carry on the…

Agency Search & Selection

August 9, 2011

…is to maximise profits, both increasing sales and margins. Therefore the most important first step is to ensure that the business and marketing objectives are aligned. By clearly defining the…

Tips for more successful agile marketing

June 2, 2017

Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, strategic management

…genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. Beware agile marketing, it’s time to transform the terminology. Are you an agile marketer? Or…

Retained AOR or project fees? Which one is best?

May 16, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment

…the flexibility to run multiple stream cost offerings to align the delivery to the value of the project at hand. Resource Flexibility Depending on the size of the client, it…

The latest trends in agency remuneration

January 4, 2016

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment

…don’t then use it, there’s still a requirement to pay them if they deliver the output. The outcomes are value based models based on the value created by the activity….

The ultimate guide to APAC marketing management consultants

May 6, 2013

agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production

…to achieve real results, regardless of the challenge. The Clinic – What they do (from their web site) – The Clinic helps advertisers get the best from their agencies by…

Managing Marketing: Business Strategy Alignment In Brand Building

April 18, 2019

interesting observations, marketing process optimisation, podcasts, strategic management

…basically everything such a company does. So it is reflected in the products they offer to the market, in the services, how they treat their customers in the services as…

3 ways to put more efficient marketing process into effective practice

August 12, 2019

interesting observations, marketing process optimisation, strategic management

…and culture. And ultimately showed in their results. Their challenge (or the opportunity where we assisted) was how to scale it all up. However, they are one of the few…

The most popular concepts in marketing procurement

December 14, 2015

agency solutions, industry news & trends, marketing procurement

…growing interest in the content on the blog and so made a strategic business commitment to make the blog the centrepiece of our content marketing efforts. This included making sure…

How to optimise your agency roster and increase your budget value

March 6, 2017

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…are yet to significantly review their roster of agencies and marketing suppliers, even though for many their marketing strategy and plans and therefore their requirements have significantly changed in the…

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October 2014

Managing Marketing: Discussing creativity, innovation and their importance to business

Agency Search & Selection

Tips for more successful agile marketing

Retained AOR or project fees? Which one is best?

The latest trends in agency remuneration

Managing Marketing: Business Strategy Alignment In Brand Building

3 ways to put more efficient marketing process into effective practice

The most popular concepts in marketing procurement

How to optimise your agency roster and increase your budget value

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