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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2

May 9, 2012

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation

…contract adherence, evaluating performance and aligning incentives. The CMO was more focused on achieving alignment and maximising performance across the multiple media channels including bought, owned and earned and monitoring…

September 2006/2

October 24, 2014

…training workshops in the areas of: * Creative Management * Design Management * Direct Marketing * Media Training * PR Consultancy Management * Print Production Ideal for marketing teams from…

Agency Engagement & Alignment

August 9, 2011

…Alignment services include: Remuneration/Compensation Assessment Contract Review Engagement Agreement Process Optimisation Scope of Work Management Rate Card Development Dispute Resolutions Training Workshops Strategic Production Sourcing Environmental Policy Alignment 1. Remuneration…

December 2003

October 26, 2014

…consider the following questions: 1. Does your briefing process, or lack of it, add significant cost to your printing? 2. What management tools do you have for collating and storing…

Managing Marketing: New ways of working with creative and production people

November 9, 2018

agency solutions, industry news & trends, marketing process optimisation, podcasts, print production, return on investment, television & electronic production

…grew. To be honest I was one of those women identified in management training as this is the person who should be in a leadership position in management in your…

Why marketing and procurement have more in common than they have difference

November 26, 2018

marketing process optimisation, marketing procurement

…Big Ideas Summit Sydney 2018, a one-day conference aimed at procurement and supply chain management. Both of us were keen to hear directly from the sector the issues they were…

The often-hidden cost of in-house agencies

July 12, 2021

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, return on investment

…the management areas across the business including Human Resources, Finance, Legal, Marketing and Management in the day-to-day operations. Additional management cost – These are included in the agency overhead fees….

December 2014

January 12, 2015

…the “Top 50 Marketing Management Posts of 2014″. Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA Trinity P3’s Top 50 Marketing Management Posts of 2013 is a…

Managing Marketing: The Journey Building A Successful Agency In The 21st Century

May 31, 2019

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Mark Green is the Chief Executive and Co-Founder of The Monkeys…

Leadership Trials of the Agency CEO

June 6, 2018

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations

…exist today. There are neither surplus revenues, surplus resources nor surplus profits. Under these conditions, management theory states that “tight” rather than “loose” management approaches are appropriate. How, though, does…

Managing Marketing: The Challenges Facing Procurement In Marketing

September 6, 2019

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management…

A procurement professional responds to the poorly managed RFP

June 3, 2015

agency search & selection, interesting observations, marketing procurement

…requests for extensions. Isn’t this just simply an excuse for poor stakeholder and project management? And isn’t that something that procurement or purchasing is responsible for in the process? In…

Newsletter 3rd October 2018

October 3, 2018

Managing an over budget TVC production concept – Case study

October 21, 2015

case studies, television & electronic production

…Management service can deliver significant savings for advertisers without compromising creative and production integrity. Cost: Production assessment cost less than $5,000. The Production Management service would have cost 3 times…

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2

September 2006/2

Agency Engagement & Alignment

December 2003

Managing Marketing: New ways of working with creative and production people

Why marketing and procurement have more in common than they have difference

The often-hidden cost of in-house agencies

December 2014

Managing Marketing: The Journey Building A Successful Agency In The 21st Century

Leadership Trials of the Agency CEO

Managing Marketing: The Challenges Facing Procurement In Marketing

A procurement professional responds to the poorly managed RFP

Newsletter 3rd October 2018

Managing an over budget TVC production concept – Case study

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